2/9/21 Update: Additional info posted here

Funko is a good company with solid performance that is still trading at a reasonable price. Check out my DD below:
​
Funko (FNKO)
Share Price (1/28/21) : $11.97
Share Price (09/16/19) : $27.86
Short Interest (1/26/21) : 14%
Next Earnings Release: March 2021
Funko Inc. is an American company that manufactures licensed pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads. They have over 1,000 licenses across music, video games, film, TV, sports and many other pop culture properties. Some of their most popular licensed brands include Marvel, Disney, Star Wars, Pokemon, Fortnite, NBA, NFL, MLB, DC Comics, and a variety of anime properties.
Several points below support the belief that Funko’s revenue grew during the 2020 holiday season and could continue well into 2021:
· Increasing search traffic for Funko products
· Direct sales growth is driving increased revenue and profitability
· Parents are buying more gifts for their kids due to COVID
· People have more disposable income from staying at home and not going out
· Expansion of new products and licensees continuing through 2021
· Collectible investments like Funko POP! figures are exploding in value and popularity
· Recent analyst commentary, valuation, and financials are positive
FUNKO’S SEARCH TRAFFIC REACHES AN ALL-TIME HIGH IN Q4 2020
“Funko” google trends search traffic was up 20-30% in Q4 2020 (vs. Q4 2019)
Searches for “Funko” were up 2x in December vs the beginning of November 2020
After falling in December, “Funko” searches are trending back up to all-time-high levels
FUNKO’S DIRECT SALES INITIATIVES DRIVING HIGHER REVENUE & MARGIN
Funko Direct Sales (B2C) grew significantly in Q3 and likely to continue into Q4
· B2C business as a percentage of sales increased to 8% in Q3 2020 from 4% during the prior year.
· Funko’s e-commerce site grew over 150% vs. the prior year in Q3 2020
· The number of SKU’s on Funko’s e-commerce site rose tenfold since June 2020
“We went from only 200 of our own products [on our website] as late as June this year, to now well over 2,000 products available on our website.” – Funko CEO, Brian Mariotti
Funko’s first ever Selena Pop! sold out online in just 40 minutes.
Funko’s Q3 2020 Gross Profit % and Operating Margin % were near all-time-highs for the company
· Funko’s Q3 Gross Profit Percentage of 38.6% was its second highest ever (behind only Q1 2020)
· Funko’s Q3 Operating Profit Percentage of 10.8% was its second highest ever (behind only Q4 2018)
· As Funko continues to grow it’s B2C e-commerce sales in Q4 and beyond, it is possible that gross profit and operating profit percentages could rise as well
Retail customers were able to shift their Brick & Mortar inventory to their e-commerce channels to Funko unit sales
· Funko resellers who didn’t sell online were severely impacted by Brick & Mortar closures during COVID stay-at-home orders. As 2020 progressed, some of these retailers were able to create online stores (e.g.- Shopify, Amazon, eBay, etc.) through which they could sell their Funko inventory.
· Larger retailers that already had an omni-channel presence were able to shift their sales inventory from their Brick & Mortar stores to online fulfilment.
Funko has also created a mini-Pop! factory at its headquarters where customers can make their own custom Funko at a price of $25 each
· According to Funko, you can customize your Pop! using thousands of combinations. It’s “Think Build-A-Bear meets Funko Pop!” according to CEO Brian Mariotti.
· With a $25 price point, the margins are likely higher than the average Pop! figure that retails for between $10 to $15
PARENTS BUYING MORE GIFTS FOR THEIR KIDS DUE TO COVID
Parents likely splurged on their kids out of guilt of having shelter at home because of restrictions and to keep them occupied while they had to work at home.
· “Faced with rising transmission of the virus, state restrictions on retailers and heightened political and economic uncertainty, consumers chose to spend on gifts that lifted the spirits of their families and friends and provided a sense of normalcy given the challenging year. We believe President-elect Biden’s stimulus proposal, with direct payments to families and individuals, and further aid for small businesses and tools to keep businesses open, will keep the economy growing.” NRF President Matthew Shay
· “2020 was an unprecedented year for the U.S. toy industry. The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else. The industry’s resiliency is very much underpinned by the reality that, in times of hardship, families look to toys to help keep their children engaged, active, and delighted. Put simply, toys are a big part of the happiness equation.” Juli Lennett - VP, U.S. Toys at NPD
Toy sales were strong in 2020 as US retail sales of toys was up 16% vs 2019; driven by pandemic spending
· According to NPD, “Much of the growth in 2020 was directly correlated to the COVID-19 pandemic and the changing consumer behavior associated with widespread lockdowns and school closures, the disposable income diverted from other types of entertainment to toys, as well as the onset of federal stimulus checks.”
Consumer spending on toys increased measurably due to lockdowns; with strong performance continuing through the holidays
· Per NPD, “While toy sales through mid-March 2020 were flat vs. 2019, widespread lockdown measures led to an abrupt increase in sales. This was further amplified by the distribution of stimulus checks beginning in April, resulting in the strongest month of growth for the year in May (+38%). Toy industry growth peaked again in October with an increase of 33% when the holiday season kicked off with Amazon Prime Day along with other retailer deals the same week.”
Key retail sources reporting significant sales growth during Q4 2020 suggest Funko sales performance was strong
· Target Q4 sales were fantastic showing signs of retail strength with a consumer that overlaps well with the Funko
> Overall comparable sales were up 17.2%
> Comparable digital sales were up over 100%
> Store-originated comparable sales were up 4.2%
> Store traffic was up 4.3%
> Average ticket size was up 12.3%
· GameStop Q4 sales were solid; showing additional potential for Funko sales
> Same store sales were up 4.8% in Q4 2020
> Online sales increased 309% in Q4 2020
· According to the NRF, 2020 Holiday Retail Sales were up 8.3% compared to the prior year despite the pandemic
> A surge in online shopping drove the increase (rising 32% vs. 2019)
> The increase of 8.3% was over double the average increase of 3.5% that the industry had seen over the last five years.
MORE DISPOSABLE INCOME TO SPEND AT HOME BY NOT GOING OUT
The National Retail Federation (NRF) says that strong retail performance has been driven by consumers with stimulus checks and extra savings from not going out or traveling
· “There was a massive boost to consumer wallets this season. Consumers were able to splurge on holiday gifts because of increased money in their bank accounts from the stimulus payments they received earlier in the year and the money they saved by not traveling, dining out, or attending entertainment events” – NRF Chief Economist Jack Kleinhenz.
Spending on “experiences” fell significantly in 2020
· The US Travel Association forecasts that spending on travel fell $500 billion in 2020 from $1.1 trillion in 2019
> The industry has lost about 40% of its direct travel jobs (about 3.5 million jobs) in 2020; driven by a reduction in business travel
> Foreign visitors to the US fell about 75% in 2020; driving a $119 billion reduction in travel spending
· Concert spending is down dramatically
> Live Nation reported a 98% decline in concert revenue in Q2 2020 and a 95% decline in concert revenue in Q3 2020
> About 5.2 million tickets were refunded in Q3 2020 and 23.3 million tickets had been refunded so far in 2020 (as of the end of Q3)
· Movie theater attendance is down substantially
> AMC theaters saw a 97% decline in attendance and a 91% decline in revenue in Q3 2020
> Cinemark saw a 96% decline in revenue
> Marcus Corporation (which also owns hotels and restaurants) saw a 84% decline in revenue
> Studio Movie Grill filed for bankruptcy
· Other anecdotal information points to more stay-at-home activity decreasing recreational spending
> Chuck E Cheese’s declared bankruptcy
> Dave & Busters is considering bankruptcy and plans layoffs of +1,000
> CiCi’s Pizza declares bankruptcy
> Starbucks saw fewer customers, reduced store hours, increased store closures, and a 5% decline in revenues in Q4 2020. This has led them to plan a shift to more “to-go” formats
> Many Las Vegas Hotels and Casinos have decided to close “part-time” during the week due to lower attendance and travel.
These include Encore, Rio, Linq, Planet Hollywood, Mandalay Bay, Park MGM, and Mirage
The majority of food buffets at the major hotels and casinos have been shuttered for the time being
Stimulus checks and other government programs to support consumer spending provide tailwinds for retail activity
· The US government authorized more than $10,000 per person in stimulus spending in 2020 over the course of five relief bills totaling $3.5 trillion
· More stimulus spending is expected; including a potential $1.9 trillion package that could include an additional $1,400 in stimulus checks
MORE SKUS / LICENSES ARE GROWING AND EXPECTED TO CONINUE STRONG
Active properties continue to rise and are expected to grow well into the future
· The number of active properties in Q3 2020 grew 15% over 2019
· Active properties grew from 644 in Q2 to 715 in Q3 2020
· The potential universe for Funko Pops! is limitless as new films, tv shows, musicians, anime characters, sports stars, and other media properties are created every year.
Some of the hot properties for this year and beyond
· Star Wars: Baby Yoda, Mandalorian, Rey, Valentine’s Day, etc.
· Marvel: WandaVision, Deadpool, Lucha Libre, Spiderman, Venom
· Anime: Dragon Ball Z, Naruto, Bakugan, My Hero Academia
· Films: Harry Potter, The Goonies, The Mummy, Fast & Furious
· TV: The Office, Umbrella Academy, The Queen’s Gambit, The Simpsons
· Sports: NFL, NBA, MLB, WWE
· Others: Disney, Pokemon, etc.
Retail exclusives can grow the potential universe of licenses and increase retailer buy-in
· For example: A retailer like GameStop could lobby Funko to make a GameStop exclusive of the WallStreetBets Kid like this person suggested here. (The exclusive Pop! would be made into a limited edition and sold only to GameStop to sell at their stores)
COLLECTIBLE INVESTMENTS ARE GROWING IN VALUE & POPULARITY
· Funko: The average Pops! Figure has a retail price from between $10 and $15 which allows most people an affordable entry point into collecting. Over time some Pops! Figures increase substantially in price; from $50 to $100 to even several thousand dollars. While some collectors buy Pops! as primarily an investment, many more buy them as a way to show their fandom. Whether they are avid Star Wars, Harry Potter, Pokemon, Sports, or Anime fans; collectors build large collections and show them off to friends.
· Sports Cards: To those paying attention, sports cards have been on a massive run with some cards worth more than your parent’s house and your sister’s car. Since the pandemic started, the demand for sports collectibles from basketball to football to soccer (and many others) has skyrocketed. Countless videos of box-breaks and pack openings have become the norm on social media. Some of these boxes are being purchased for tens of thousands with “hits” ranging from several hundred to hundreds of thousands.
· Collector’s Universe: This company that grades sports cards and other collectibles has tripled in value since June 2020. The number of sports collectors grading cards has exploded as demand rises. The popularity of grading sports cards is expected to maintain as prices continue to rise and the hobby becomes more mainstream.
ANALYST COMMENTARY AND FINANCIALS ARE A POSTIVE FOR THE STOCK
Piper Sandler: Upgraded Funko from “Neutral” to “Overweight” (raising their price target from $6 to $12).
· Analyst Erin Murphy sees evidence of “subsequent revenue pillars” with their recent launch of Snapsies at 800 Target stores; along with an expansion into board games and its digital efforts, which include a newly launched website in six European countries.
Valuation Comparison: Market Cap / Revenue (TTM)
· Funko: MC - $604 million / Rev - $640 million (0.9x sales)
· Mattel: MC - $6.27 billion / Rev - $4.43 billion (1.4x sales)
· Hasbro: MC - $13.13 billion / Rev - $5.17 billion (2.5x sales)
Key Financial Trends For Funko
· Q3 2020 EPS (Adjusted) = $0.31
> Third highest ever (only Q4 2018 & Q3 2019 were higher)
· Q3 2020 Revenue = $191 million
> Fourth highest ever (only Q4 2018, Q3 2019, and Q4 2019 were higher)
· Q3 2020 Revenue increase vs prior quarter of 94%
> Q1 and Q2 2020 saw significant declines due to COVID
> Q3 2020 only down 14% vs Q3 2019 despite Q2 2020 being down 49%
> Q3 2020 strength driven by Funko adapting quickly to online in the US market. (Q4 2020 revenue growth could be aided substantially by Funko’s development of their e-commerce shop in Europe.)
· Q3 2020 SG&A was reduced 20% vs. the prior year as Funko rationalizes costs and adjusts to focus more on D2C e-commerce
TL;DR
After a tough summer, Funko sales have rocketed back in Q3 to near where they were pre-pandemic; setting up a potentially historic earnings for Q4 2020. Google search activity suggests that Funko is as popular as ever and is set up well for a strong year in 2021. People are spending less on “going out;” instead buying things to use at home and presents for their kids. As time passes, Funko’s status as a popular collectible only continues to gain momentum.
Their direct sales initiative allows Funko to capture additional margin by sidestepping traditional brick and mortar retail to reach their customers. Investments in collectible products like Pops! and sports cards continue to increase in popularity and price. And the company continues to release even more products beyond Pops!; including games and apparel. While some Wall Street Analysts have already begun to take notice, a strong Q4 earnings announcement can drive even more attention to the stock.
Positions: Long Shares & Calls
Disclosure: I am long FNKO. This is not investment advice. I reserve the right to buy or sell FNKO without updating this thread. Do your own research and share (or not share) with the community in this thread. Thank you to the others on Reddit that shared this idea earlier.
Feedback: If you have any additional information, ideas, or critiques please make sure to comment. It is great to get the perspective of others when making an investment. Also that information can be incorporated into future posts and updates.
Previous DD: Herman Miller

Hi all,
To celebrate the return of Undervalued to the Reddit community, I decided to put together a quick DD and post it on a stock that I have had my eye on for a little while. It's still a "work-in-progress" and I may potentially update it later on Reddit with more information or detail if I have time at some point in the future.
If you have any opinions, thoughts, or additional information, please share it. Positive. Negative. Neutral. All information is helpful and informative to the community. (I thought the feedback received from my first DD posted to this sub was quite helpful and I look forward to what you have to say.)
Thank you to u/BuyLowSellNever for turning the sub back on; allowing us to share and discuss ideas with the broader community in a thoughtful and respectful manner. Best wishes. - LA

Funko (FNKO)
Share Price (1/28/21) : $11.97
Share Price (09/16/19) : $27.86
Short Interest (1/26/21) : 14%
Next Earnings Release: March 2021
Funko Inc. is an American company that manufactures licensed pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads. They have over 1,000 licenses across music, video games, film, TV, sports and many other pop culture properties. Some of their most popular licensed brands include Marvel, Disney, Star Wars, Pokemon, Fortnite, NBA, NFL, MLB, DC Comics, and a variety of anime properties.
Several points below support the belief that Funko’s revenue grew during the 2020 holiday season and could continue well into 2021:
· Increasing search traffic for Funko products
· Direct sales growth is driving increased revenue and profitability
· Parents are buying more gifts for their kids due to COVID
· People have more disposable income from staying at home and not going out
· Expansion of new products and licensees continuing through 2021
· Collectible investments like Funko POP! figures are exploding in value and popularity
· Recent analyst commentary, valuation, and financials are positive
FUNKO’S SEARCH TRAFFIC REACHES AN ALL-TIME HIGH IN Q4 2020
“Funko” google trends search traffic was up 20-30% in Q4 2020 (vs. Q4 2019)
Searches for “Funko” were up 2x in December vs the beginning of November 2020
After falling in December, “Funko” searches are trending back up to all-time-high levels
FUNKO’S DIRECT SALES INITIATIVES DRIVING HIGHER REVENUE & MARGIN
Funko Direct Sales (B2C) grew significantly in Q3 and likely to continue into Q4
· B2C business as a percentage of sales increased to 8% in Q3 2020 from 4% during the prior year.
· Funko’s e-commerce site grew over 150% vs. the prior year in Q3 2020
· The number of SKU’s on Funko’s e-commerce site rose tenfold since June 2020
“We went from only 200 of our own products [on our website] as late as June this year, to now well over 2,000 products available on our website.” – Funko CEO, Brian Mariotti
Funko’s first ever Selena Pop! sold out online in just 40 minutes.
Funko’s Q3 2020 Gross Profit % and Operating Margin % were near all-time-highs for the company
· Funko’s Q3 Gross Profit Percentage of 38.6% was its second highest ever (behind only Q1 2020)
· Funko’s Q3 Operating Profit Percentage of 10.8% was its second highest ever (behind only Q4 2018)
· As Funko continues to grow it’s B2C e-commerce sales in Q4 and beyond, it is possible that gross profit and operating profit percentages could rise as well
Retail customers were able to shift their Brick & Mortar inventory to their e-commerce channels to Funko unit sales
· Funko resellers who didn’t sell online were severely impacted by Brick & Mortar closures during COVID stay-at-home orders. As 2020 progressed, some of these retailers were able to create online stores (e.g.- Shopify, Amazon, eBay, etc.) through which they could sell their Funko inventory.
· Larger retailers that already had an omni-channel presence were able to shift their sales inventory from their Brick & Mortar stores to online fulfilment.
Funko has also created a mini-Pop! factory at its headquarters where customers can make their own custom Funko at a price of $25 each
· According to Funko, you can customize your Pop! using thousands of combinations. It’s “Think Build-A-Bear meets Funko Pop!” according to CEO Brian Mariotti.
· With a $25 price point, the margins are likely higher than the average Pop! figure that retails for between $10 to $15
PARENTS BUYING MORE GIFTS FOR THEIR KIDS DUE TO COVID
Parents likely splurged on their kids out of guilt of having shelter at home because of restrictions and to keep them occupied while they had to work at home.
· “Faced with rising transmission of the virus, state restrictions on retailers and heightened political and economic uncertainty, consumers chose to spend on gifts that lifted the spirits of their families and friends and provided a sense of normalcy given the challenging year. We believe President-elect Biden’s stimulus proposal, with direct payments to families and individuals, and further aid for small businesses and tools to keep businesses open, will keep the economy growing.” NRF President Matthew Shay
· “2020 was an unprecedented year for the U.S. toy industry. The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else. The industry’s resiliency is very much underpinned by the reality that, in times of hardship, families look to toys to help keep their children engaged, active, and delighted. Put simply, toys are a big part of the happiness equation.” Juli Lennett - VP, U.S. Toys at NPD
Toy sales were strong in 2020 as US retail sales of toys was up 16% vs 2019; driven by pandemic spending
· According to NPD, “Much of the growth in 2020 was directly correlated to the COVID-19 pandemic and the changing consumer behavior associated with widespread lockdowns and school closures, the disposable income diverted from other types of entertainment to toys, as well as the onset of federal stimulus checks.”
Consumer spending on toys increased measurably due to lockdowns; with strong performance continuing through the holidays
· Per NPD, “While toy sales through mid-March 2020 were flat vs. 2019, widespread lockdown measures led to an abrupt increase in sales. This was further amplified by the distribution of stimulus checks beginning in April, resulting in the strongest month of growth for the year in May (+38%). Toy industry growth peaked again in October with an increase of 33% when the holiday season kicked off with Amazon Prime Day along with other retailer deals the same week.”
Key retail sources reporting significant sales growth during Q4 2020 suggest Funko sales performance was strong
· Target Q4 sales were fantastic showing signs of retail strength with a consumer that overlaps well with the Funko
> Overall comparable sales were up 17.2%
> Comparable digital sales were up over 100%
> Store-originated comparable sales were up 4.2%
> Store traffic was up 4.3%
> Average ticket size was up 12.3%
· GameStop Q4 sales were solid; showing additional potential for Funko sales
> Same store sales were up 4.8% in Q4 2020
> Online sales increased 309% in Q4 2020
· According to the NRF, 2020 Holiday Retail Sales were up 8.3% compared to the prior year despite the pandemic
> A surge in online shopping drove the increase (rising 32% vs. 2019)
> The increase of 8.3% was over double the average increase of 3.5% that the industry had seen over the last five years.
MORE DISPOSABLE INCOME TO SPEND AT HOME BY NOT GOING OUT
The National Retail Federation (NRF) says that strong retail performance has been driven by consumers with stimulus checks and extra savings from not going out or traveling
· “There was a massive boost to consumer wallets this season. Consumers were able to splurge on holiday gifts because of increased money in their bank accounts from the stimulus payments they received earlier in the year and the money they saved by not traveling, dining out, or attending entertainment events” – NRF Chief Economist Jack Kleinhenz.
Spending on “experiences” fell significantly in 2020
· The US Travel Association forecasts that spending on travel fell $500 billion in 2020 from $1.1 trillion in 2019
> The industry has lost about 40% of its direct travel jobs (about 3.5 million jobs) in 2020; driven by a reduction in business travel
> Foreign visitors to the US fell about 75% in 2020; driving a $119 billion reduction in travel spending
· Concert spending is down dramatically
> Live Nation reported a 98% decline in concert revenue in Q2 2020 and a 95% decline in concert revenue in Q3 2020
> About 5.2 million tickets were refunded in Q3 2020 and 23.3 million tickets had been refunded so far in 2020 (as of the end of Q3)
· Movie theater attendance is down substantially
> AMC theaters saw a 97% decline in attendance and a 91% decline in revenue in Q3 2020
> Cinemark saw a 96% decline in revenue
> Marcus Corporation (which also owns hotels and restaurants) saw a 84% decline in revenue
> Studio Movie Grill filed for bankruptcy
· Other anecdotal information points to more stay-at-home activity decreasing recreational spending
> Chuck E Cheese’s declared bankruptcy
> Dave & Busters is considering bankruptcy and plans layoffs of +1,000
> CiCi’s Pizza declares bankruptcy
> Starbucks saw fewer customers, reduced store hours, increased store closures, and a 5% decline in revenues in Q4 2020. This has led them to plan a shift to more “to-go” formats
> Many Las Vegas Hotels and Casinos have decided to close “part-time” during the week due to lower attendance and travel.
These include Encore, Rio, Linq, Planet Hollywood, Mandalay Bay, Park MGM, and Mirage
The majority of food buffets at the major hotels and casinos have been shuttered for the time being
Stimulus checks and other government programs to support consumer spending provide tailwinds for retail activity
· The US government authorized more than $10,000 per person in stimulus spending in 2020 over the course of five relief bills totaling $3.5 trillion
· More stimulus spending is expected; including a potential $1.9 trillion package that could include an additional $1,400 in stimulus checks
MORE SKUS / LICENSES ARE GROWING AND EXPECTED TO CONINUE STRONG
Active properties continue to rise and are expected to grow well into the future
· The number of active properties in Q3 2020 grew 15% over 2019
· Active properties grew from 644 in Q2 to 715 in Q3 2020
· The potential universe for Funko Pops! is limitless as new films, tv shows, musicians, anime characters, sports stars, and other media properties are created every year.
Some of the hot properties for this year and beyond
· Star Wars: Baby Yoda, Mandalorian, Rey, Valentine’s Day, etc.
· Marvel: WandaVision, Deadpool, Lucha Libre, Spiderman, Venom
· Anime: Dragon Ball Z, Naruto, Bakugan, My Hero Academia
· Films: Harry Potter, The Goonies, The Mummy, Fast & Furious
· TV: The Office, Umbrella Academy, The Queen’s Gambit, The Simpsons
· Sports: NFL, NBA, MLB, WWE
· Others: Disney, Pokemon, etc.
COLLECTIBLE INVESTMENTS ARE GROWING IN VALUE & POPULARITY
· Funko: The average Pops! Figure has a retail price from between $10 and $15 which allows most people an affordable entry point into collecting. Over time some Pops! Figures increase substantially in price; from $50 to $100 to even several thousand dollars. While some collectors buy Pops! as primarily an investment, many more buy them as a way to show their fandom. Whether they are avid Star Wars, Harry Potter, Pokemon, Sports, or Anime fans; collectors build large collections and show them off to friends.
· Sports Cards: To those paying attention, sports cards have been on a massive run with some cards worth more than your parent’s house and your sister’s car. Since the pandemic started, the demand for sports collectibles from basketball to football to soccer (and many others) has skyrocketed. Countless videos of box-breaks and pack openings have become the norm on social media. Some of these boxes are being purchased for tens of thousands with “hits” ranging from several hundred to hundreds of thousands.
· Collector’s Universe: This company that grades sports cards and other collectibles has tripled in value since June 2020. The number of sports collectors grading cards has exploded as demand rises. The popularity of grading sports cards is expected to maintain as prices continue to rise and the hobby becomes more mainstream.
ANALYST COMMENTARY AND FINANCIALS ARE A POSTIVE FOR THE STOCK
Piper Sandler: Upgraded Funko from “Neutral” to “Overweight” (raising their price target from $6 to $12).
· Analyst Erin Murphy sees evidence of “subsequent revenue pillars” with their recent launch of Snapsies at 800 Target stores; along with an expansion into board games and its digital efforts, which include a newly launched website in six European countries.
Valuation Comparison: Market Cap / Revenue (TTM)
· Funko: MC - $604 million / Rev - $640 million (0.9x sales)
· Mattel: MC - $6.27 billion / Rev - $4.43 billion (1.4x sales)
· Hasbro: MC - $13.13 billion / Rev - $5.17 billion (2.5x sales)
Key Financial Trends For Funko
· Q3 2020 EPS (Adjusted) = $0.31
> Third highest ever (only Q4 2018 & Q3 2019 were higher)
· Q3 2020 Revenue = $191 million
> Fourth highest ever (only Q4 2018, Q3 2019, and Q4 2019 were higher)
· Q3 2020 Revenue increase vs prior quarter of 94%
> Q1 and Q2 2020 saw significant declines due to COVID
> Q3 2020 only down 14% vs Q3 2019 despite Q2 2020 being down 49%
> Q3 2020 strength driven by Funko adapting quickly to online in the US market. (Q4 2020 revenue growth could be aided substantially by Funko’s development of their e-commerce shop in Europe.)
· Q3 2020 SG&A was reduced 20% vs. the prior year as Funko rationalizes costs and adjusts to focus more on D2C e-commerce
TL;DR
After a tough summer, Funko sales have rocketed back in Q3 to near where they were pre-pandemic; setting up a potentially historic earnings for Q4 2020. Google search activity suggests that Funko is as popular as ever and is set up well for a strong year in 2021. People are spending less on “going out;” instead buying things to use at home and presents for their kids. As time passes, Funko’s status as a popular collectible only continues to gain momentum.
Their direct sales initiative allows Funko to capture additional margin by sidestepping traditional brick and mortar retail to reach their customers. Investments in collectible products like Pops! and sports cards continue to increase in popularity and price. And the company continues to release even more products beyond Pops!; including games and apparel. While some Wall Street Analysts have already begun to take notice, a strong Q4 earnings announcement can drive even more attention to the stock.
Positions: Long Shares & Calls
Disclosure: I am long FNKO. This is not investment advice. I reserve the right to buy or sell FNKO without updating this thread. Do your own research and share (or not share) with the community in this thread. Thank you to the others on Reddit that shared this idea earlier.
Feedback: If you have any additional information, ideas, or critiques please make sure to comment. It is great to get the perspective of others when making an investment. Also that information can be incorporated into future posts and updates.

2/9/21 Update: Additional info posted here

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

2/9/21 Update: Additional info posted here

Funko is a good company with solid performance that is still trading at a reasonable price.
Check out my DD below:
Funko (FNKO)
Share Price (02/01/21) : $12.90
Share Price (09/16/19) : $27.86
Short Interest (1/26/21) : 14%
Next Earnings Release: March 2021
Funko Inc. is an American company that manufactures licensed pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads. They have over 1,000 licenses across music, video games, film, TV, sports and many other pop culture properties. Some of their most popular licensed brands include Marvel, Disney, Star Wars, Pokemon, Fortnite, NBA, NFL, MLB, DC Comics, and a variety of anime properties.
Several points below support the belief that Funko’s revenue grew during the 2020 holiday season and could continue well into 2021:
· Increasing search traffic for Funko products
· Direct sales growth is driving increased revenue and profitability
· Parents are buying more gifts for their kids due to COVID
· People have more disposable income from staying at home and not going out
· Expansion of new products and licensees continuing through 2021
· Collectible investments like Funko POP! figures are exploding in value and popularity
· Recent analyst commentary, valuation, and financials are positive
FUNKO’S SEARCH TRAFFIC REACHES AN ALL-TIME HIGH IN Q4 2020
“Funko” google trends search traffic was up 20-30% in Q4 2020 (vs. Q4 2019)
Searches for “Funko” were up 2x in December vs the beginning of November 2020
After falling in December, “Funko” searches are trending back up to all-time-high levels
FUNKO’S DIRECT SALES INITIATIVES DRIVING HIGHER REVENUE & MARGIN
Funko Direct Sales (B2C) grew significantly in Q3 and likely to continue into Q4
· B2C business as a percentage of sales increased to 8% in Q3 2020 from 4% during the prior year.
· Funko’s e-commerce site grew over 150% vs. the prior year in Q3 2020
· The number of SKU’s on Funko’s e-commerce site rose tenfold since June 2020
“We went from only 200 of our own products [on our website] as late as June this year, to now well over 2,000 products available on our website.” – Funko CEO, Brian Mariotti
Funko’s first ever Selena Pop! sold out online in just 40 minutes.
Funko’s Q3 2020 Gross Profit % and Operating Margin % were near all-time-highs for the company
· Funko’s Q3 Gross Profit Percentage of 38.6% was its second highest ever (behind only Q1 2020)
· Funko’s Q3 Operating Profit Percentage of 10.8% was its second highest ever (behind only Q4 2018)
· As Funko continues to grow it’s B2C e-commerce sales in Q4 and beyond, it is possible that gross profit and operating profit percentages could rise as well
Retail customers were able to shift their Brick & Mortar inventory to their e-commerce channels to Funko unit sales
· Funko resellers who didn’t sell online were severely impacted by Brick & Mortar closures during COVID stay-at-home orders. As 2020 progressed, some of these retailers were able to create online stores (e.g.- Shopify, Amazon, eBay, etc.) through which they could sell their Funko inventory.
· Larger retailers that already had an omni-channel presence were able to shift their sales inventory from their Brick & Mortar stores to online fulfilment.
Funko has also created a mini-Pop! factory at its headquarters where customers can make their own custom Funko at a price of $25 each
· According to Funko, you can customize your Pop! using thousands of combinations. It’s “Think Build-A-Bear meets Funko Pop!” according to CEO Brian Mariotti.
· With a $25 price point, the margins are likely higher than the average Pop! figure that retails for between $10 to $15
PARENTS BUYING MORE GIFTS FOR THEIR KIDS DUE TO COVID
Parents likely splurged on their kids out of guilt of having shelter at home because of restrictions and to keep them occupied while they had to work at home.
· “Faced with rising transmission of the virus, state restrictions on retailers and heightened political and economic uncertainty, consumers chose to spend on gifts that lifted the spirits of their families and friends and provided a sense of normalcy given the challenging year. We believe President-elect Biden’s stimulus proposal, with direct payments to families and individuals, and further aid for small businesses and tools to keep businesses open, will keep the economy growing.” NRF President Matthew Shay
· “2020 was an unprecedented year for the U.S. toy industry. The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else. The industry’s resiliency is very much underpinned by the reality that, in times of hardship, families look to toys to help keep their children engaged, active, and delighted. Put simply, toys are a big part of the happiness equation.” Juli Lennett - VP, U.S. Toys at NPD
Toy sales were strong in 2020 as US retail sales of toys was up 16% vs 2019; driven by pandemic spending
· According to NPD, “Much of the growth in 2020 was directly correlated to the COVID-19 pandemic and the changing consumer behavior associated with widespread lockdowns and school closures, the disposable income diverted from other types of entertainment to toys, as well as the onset of federal stimulus checks.”
Consumer spending on toys increased measurably due to lockdowns; with strong performance continuing through the holidays
· Per NPD, “While toy sales through mid-March 2020 were flat vs. 2019, widespread lockdown measures led to an abrupt increase in sales. This was further amplified by the distribution of stimulus checks beginning in April, resulting in the strongest month of growth for the year in May (+38%). Toy industry growth peaked again in October with an increase of 33% when the holiday season kicked off with Amazon Prime Day along with other retailer deals the same week.”
Key retail sources reporting significant sales growth during Q4 2020 suggest Funko sales performance was strong
· Target Q4 sales were fantastic showing signs of retail strength with a consumer that overlaps well with the Funko
> Overall comparable sales were up 17.2%
> Comparable digital sales were up over 100%
> Store-originated comparable sales were up 4.2%
> Store traffic was up 4.3%
> Average ticket size was up 12.3%
· GameStop Q4 sales were solid; showing additional potential for Funko sales
> Same store sales were up 4.8% in Q4 2020
> Online sales increased 309% in Q4 2020
· According to the NRF, 2020 Holiday Retail Sales were up 8.3% compared to the prior year despite the pandemic
> A surge in online shopping drove the increase (rising 32% vs. 2019)
> The increase of 8.3% was over double the average increase of 3.5% that the industry had seen over the last five years.
MORE DISPOSABLE INCOME TO SPEND AT HOME BY NOT GOING OUT
The National Retail Federation (NRF) says that strong retail performance has been driven by consumers with stimulus checks and extra savings from not going out or traveling
· “There was a massive boost to consumer wallets this season. Consumers were able to splurge on holiday gifts because of increased money in their bank accounts from the stimulus payments they received earlier in the year and the money they saved by not traveling, dining out, or attending entertainment events” – NRF Chief Economist Jack Kleinhenz.
Spending on “experiences” fell significantly in 2020
· The US Travel Association forecasts that spending on travel fell $500 billion in 2020 from $1.1 trillion in 2019
> The industry has lost about 40% of its direct travel jobs (about 3.5 million jobs) in 2020; driven by a reduction in business travel
> Foreign visitors to the US fell about 75% in 2020; driving a $119 billion reduction in travel spending
· Concert spending is down dramatically
> Live Nation reported a 98% decline in concert revenue in Q2 2020 and a 95% decline in concert revenue in Q3 2020
> About 5.2 million tickets were refunded in Q3 2020 and 23.3 million tickets had been refunded so far in 2020 (as of the end of Q3)
· Movie theater attendance is down substantially
> AMC theaters saw a 97% decline in attendance and a 91% decline in revenue in Q3 2020
> Cinemark saw a 96% decline in revenue
> Marcus Corporation (which also owns hotels and restaurants) saw a 84% decline in revenue
> Studio Movie Grill filed for bankruptcy
· Other anecdotal information points to more stay-at-home activity decreasing recreational spending
> Chuck E Cheese’s declared bankruptcy
> Dave & Busters is considering bankruptcy and plans layoffs of +1,000
> CiCi’s Pizza declares bankruptcy
> Starbucks saw fewer customers, reduced store hours, increased store closures, and a 5% decline in revenues in Q4 2020. This has led them to plan a shift to more “to-go” formats
> Many Las Vegas Hotels and Casinos have decided to close “part-time” during the week due to lower attendance and travel.
These include Encore, Rio, Linq, Planet Hollywood, Mandalay Bay, Park MGM, and Mirage
The majority of food buffets at the major hotels and casinos have been shuttered for the time being
Stimulus checks and other government programs to support consumer spending provide tailwinds for retail activity
· The US government authorized more than $10,000 per person in stimulus spending in 2020 over the course of five relief bills totaling $3.5 trillion
· More stimulus spending is expected; including a potential $1.9 trillion package that could include an additional $1,400 in stimulus checks
MORE SKUS / LICENSES ARE GROWING AND EXPECTED TO CONINUE STRONG
Active properties continue to rise and are expected to grow well into the future
· The number of active properties in Q3 2020 grew 15% over 2019
· Active properties grew from 644 in Q2 to 715 in Q3 2020
· The potential universe for Funko Pops! is limitless as new films, tv shows, musicians, anime characters, sports stars, and other media properties are created every year.
Some of the hot properties for this year and beyond
· Star Wars: Baby Yoda, Mandalorian, Rey, Valentine’s Day, etc.
· Marvel: WandaVision, Deadpool, Lucha Libre, Spiderman, Venom
· Anime: Dragon Ball Z, Naruto, Bakugan, My Hero Academia
· Films: Harry Potter, The Goonies, The Mummy, Fast & Furious
· TV: The Office, Umbrella Academy, The Queen’s Gambit, The Simpsons
· Sports: NFL, NBA, MLB, WWE
· Others: Disney, Pokemon, etc.
Retail exclusives can grow the potential universe of licenses and increase retailer buy-in
· For example: A retailer like GameStop could lobby Funko to make a GameStop exclusive of the WallStreetBets Kid like this person suggested here. (The exclusive Pop! would be made into a limited edition and sold only to GameStop to sell at their stores)
COLLECTIBLE INVESTMENTS ARE GROWING IN VALUE & POPULARITY
· Funko: The average Pops! Figure has a retail price from between $10 and $15 which allows most people an affordable entry point into collecting. Over time some Pops! Figures increase substantially in price; from $50 to $100 to even several thousand dollars. While some collectors buy Pops! as primarily an investment, many more buy them as a way to show their fandom. Whether they are avid Star Wars, Harry Potter, Pokemon, Sports, or Anime fans; collectors build large collections and show them off to friends.
· Sports Cards: To those paying attention, sports cards have been on a massive run with some cards worth more than your parent’s house and your sister’s car. Since the pandemic started, the demand for sports collectibles from basketball to football to soccer (and many others) has skyrocketed. Countless videos of box-breaks and pack openings have become the norm on social media. Some of these boxes are being purchased for tens of thousands with “hits” ranging from several hundred to hundreds of thousands.
· Collector’s Universe: This company that grades sports cards and other collectibles has tripled in value since June 2020. The number of sports collectors grading cards has exploded as demand rises. The popularity of grading sports cards is expected to maintain as prices continue to rise and the hobby becomes more mainstream.
ANALYST COMMENTARY AND FINANCIALS ARE A POSTIVE FOR THE STOCK
Piper Sandler: Upgraded Funko from “Neutral” to “Overweight” (raising their price target from $6 to $12).
· Analyst Erin Murphy sees evidence of “subsequent revenue pillars” with their recent launch of Snapsies at 800 Target stores; along with an expansion into board games and its digital efforts, which include a newly launched website in six European countries.
Valuation Comparison: Market Cap / Revenue (TTM)
· Funko: MC - $604 million / Rev - $640 million (0.9x sales)
· Mattel: MC - $6.27 billion / Rev - $4.43 billion (1.4x sales)
· Hasbro: MC - $13.13 billion / Rev - $5.17 billion (2.5x sales)
Key Financial Trends For Funko
· Q3 2020 EPS (Adjusted) = $0.31
> Third highest ever (only Q4 2018 & Q3 2019 were higher)
· Q3 2020 Revenue = $191 million
> Fourth highest ever (only Q4 2018, Q3 2019, and Q4 2019 were higher)
· Q3 2020 Revenue increase vs prior quarter of 94%
> Q1 and Q2 2020 saw significant declines due to COVID
> Q3 2020 only down 14% vs Q3 2019 despite Q2 2020 being down 49%
> Q3 2020 strength driven by Funko adapting quickly to online in the US market. (Q4 2020 revenue growth could be aided substantially by Funko’s development of their e-commerce shop in Europe.)
· Q3 2020 SG&A was reduced 20% vs. the prior year as Funko rationalizes costs and adjusts to focus more on D2C e-commerce
TL;DR
After a tough summer, Funko sales have rocketed back in Q3 to near where they were pre-pandemic; setting up a potentially historic earnings for Q4 2020. Google search activity suggests that Funko is as popular as ever and is set up well for a strong year in 2021. People are spending less on “going out;” instead buying things to use at home and presents for their kids. As time passes, Funko’s status as a popular collectible only continues to gain momentum.
Their direct sales initiative allows Funko to capture additional margin by sidestepping traditional brick and mortar retail to reach their customers. Investments in collectible products like Pops! and sports cards continue to increase in popularity and price. And the company continues to release even more products beyond Pops!; including games and apparel. While some Wall Street Analysts have already begun to take notice, a strong Q4 earnings announcement can drive even more attention to the stock.
Positions: Long Shares & Calls
Disclosure: I am long FNKO. This is not investment advice. I reserve the right to buy or sell FNKO without updating this thread. Do your own research and share (or not share) with the community in this thread. Thank you to the others on Reddit that shared this idea earlier.
Feedback: If you have any additional information, ideas, or critiques please make sure to comment. It is great to get the perspective of others when making an investment. Also that information can be incorporated into future posts and updates.
Previous DD: Herman Miller

'Looking down their nose at you': GameStop frenzy showed a fresh contempt for hedge funds. Why do Americans hate them? Updated 2:25 pm EST Feb. 11, 2021 In the middle of a pandemic and slow economic recovery, Americans think they’ve identified their Wall Street villain: hedge funds. Their nemesis is summed up in a few searing images: a hedge fund manager who makes millions betting that the subprime mortgage market will collapse, without warning them. Or another relaxing on a yacht as the economy tanks. Years of anger culminated late last month when a group of angry small-time investors on Reddit took on a few of those firms in the GameStop “short squeeze” frenzy. That spurred millions of others to join in, as their effort to drive up the price of a stock perceived as undervalued soon shifted to a campaign to “Stick it to Wall Street." They used the "squeeze" to rally the share price and make profits for themselves while forcing the hedge funds who had bet it would fall to buy it to prevent greater losses. What are these funds, and where does this resentment come from? Hedge funds, known for using higher risk investing strategies, are private investment vehicles that typically wealthy individuals use to get higher returns. They control more than $3 trillion in assets globally. They've angered many Americans by gutting companies such as former American retail icon Sears, causing layoffs and engaging in questionable financial practices that contributed to the near collapse of the U.S. financial system in 2008, experts say. 'This is life changing': Meet the Redditors behind the GameStop saga “Most people see it as guys in suits looking down their nose at you,” says Adam Bixler, 28, an active user on the WallStreetBets Reddit forum, whose members led the charge against the funds. “How I feel is probably how a lot of people feel when thinking about the financial crisis and the massive wealth inequality that exists in this country.” Radio Shack, Toys ‘R’ Us and Payless ShoeSource, along with mall-based retailers such as the Limited, Wet Seal, Claire’s and Aeropostale faced further financial woes after hedge funds and private equity firms loaded them up with debt. A fight is raging in the stock market: Should you worry about your 401(k)? Where to get vaccines: CVS, Walgreens to begin delivering COVID-19 vaccines on Friday “The idea that you can crack open a hedge fund like a piñata and redistribute all this money to people in the form of a short squeeze is very appealing,” says Bixler, who lives in Boonton, New Jersey, and works as a product manager for a company that makes software and tools for the advertising industry. “These are the stimulus checks that everyone wanted.” Proponents of hedge funds say the firms identify and support distressed industries such as retailers and newspapers. These funds are owned by groups of big investors pooling the savings of millions of unionized workers, such as teachers and firefighters, who count on hedge funds to grow and protect their nest eggs. Even so, hedge funds are viewed as vultures by many Americans. Kaysha Apodaca, an emergency room nurse in Dallas, was furious last summer when she lost thousands of dollars after CytoDyn, a biotechnology company she owns, was hammered following a negative report from a “short selling” research firm, about one of CytroDyn's drugs in clinical trials. The post with the research was later pulled. This year, Apodaca thought she missed the opportunity to jump in and buy GameStop or AMC, so she supported the Reddit campaign against hedge funds by investing a few thousand dollars into shares of Nokia, another beaten-down stock discussed on the forum. “I hate hedge funds. Even if this goes to zero, I’m OK with it. I’m not selling, just to prove a point,” Apodaca said. “Hedge funds have unfairly made money off retail investors for years. Now they’re getting a taste of their own medicine.” For Iris Findlay of Orlando, Florida, joining the movement was a way for Americans to show their strength in numbers. “I’m definitely not OK that there are so many billionaires hoarding their wealth while people are struggling, especially during the pandemic,” said Findlay, 31, who is disabled and retired from the Air Force. A large portion of hedge-fund assets are owned by institutional investors, such as pension funds and endowments. Hedge fund research has been critical in exposing an array of accounting fraud scandals in recent decades, including the one involving energy firm Enron. “Hedge funds do play a very important role in the financial ecosystem, but at the same time, they have a PR problem,” says Andrew Lo, a finance professor at MIT Sloan School of Management. They are an easy target, experts say, because some high-profile managers' massive wealth offends Americans who struggle to make ends meet. Michael Burry, founder of Scion Asset Management, is an investor whose billion-dollar bet against the housing market was chronicled in Michael Lewis' book "The Big Short." He personally collected $100 million and made $750 million in profits for his investors. These managers “are seen as multibillionaires that really don’t care about the public good and are focused on enriching themselves and their investors,” Lo says. “But I think that’s a caricature, especially given that hedge funds now have become much more institutionalized as pension funds and endowments are investing in these financial vehicles.” Who do Americans blame? When asked who was the “most in the wrong” in the trading mania that set off one of the biggest short squeezes in history, nearly half of Americans polled said it was either hedge funds (27%) or online brokerage Robinhood (22%), according to a Harris Poll survey conducted Jan 29-31 that was given to USA TODAY exclusively. Just 8% said it was the Reddit retail investors on the WallStreetBets forum, who angered hedge funds that had bet GameStop's stock would remain low. The small-time investors used the forum to help drive up the prices for shares such as GameStop, theater chain AMC Entertainment and several other companies. Many respondents were angry that hedge funds were shorting stocks – betting that the share prices would fall – of companies that average people use and love, according to John Gerzema, CEO of the Harris Poll. “This wasn’t just an attack on a few weak companies,” Gerzema says. “These are companies that are a part of middle-class America and ordinary people’s lives.” How did these funds begin, and how did they grow into such big villains in the minds of so many? What are hedge funds? Hedge funds are financial partnerships between a professional fund manager and investors who pool their money into the fund to earn active returns. Hedge funds can be traced back to the 1940s when Alfred Winslow Jones, an investor, sociologist and former Fortune magazine writer, created a "hedge" by “shorting" stocks he thought were poised to fall. The "hedge" was meant to reduce risk and protect against market fluctuations. It was unconventional at the time but remains the basic strategy for these funds. Hedge fund strategies today are more diverse and run the gamut of extremely risky to fairly conservative. There's another theory about the origin of hedge funds, and this one is connected to a more beloved figure. Some people credit the founding of hedge funds to Benjamin Graham, a mentor to Warren Buffett and the author of "The Intelligent Investor" – the bible of everyone who loves Buffett's method of investing. Buffett, one of the world's richest people and a folksy inspiration to small-time investors, argued that Graham managed a fund with a "hedge"-like strategy in the 1920s. So you made a bundle on GameStop: Get ready to pay the taxes How did hedge funds evolve? Hedge funds have gained in popularity over the past two decades after many of them delivered hefty outsize returns in either up or down markets, an attractive selling point for savvy investors. Some of the world's largest hedge funds include Bridgewater Associates, founded by billionaire Ray Dalio; Renaissance Technologies, founded by billionaire Jim Simons; and Pershing Square, run by Wall Street billionaire Bill Ackman. They have historically charged much higher fees than mutual funds, which are professionally managed funds that invest in stocks, bonds or money market instruments. Since hedge fund managers are nearly always paid a performance fee, or percentage of the gains they create, they have a strong incentive to make money for their investors. For the hedge fund managers to earn performance fees, their investors have to make money first. Hedge funds charge an expense ratio and a performance fee. The common fee structure is known as two and twenty – a 2% asset management fee and a 20% cut of generated gains. How did they become villains? While many Americans lost money during the depths of the financial crisis, some big-time investors did astonishingly well, including those who predicted and profited from the buildup and collapse of the housing and credit bubble in 2007 and 2008. For those Americans who had their livelihoods upended in the financial crisis, it left a bad taste in their mouths, experts say. “They’re associated with ruthless financial institutions that are out there to make money and not care where it’s coming from,” says Itay Goldstein, a professor of finance and economics at the University of Pennsylvania's Wharton School of Business. A big winner from that time is billionaire investor John Paulson, a hedge fund manager who netted $20 billion in profits when he bet against subprime mortgages at the peak of the credit bubble in 2007. In general, short sellers keep stock prices in check by voicing their opinion on where they believe a stock is valued, says Dennis Dick, head of markets structure and a proprietary trader at Bright Trading in Las Vegas. “I’m concerned with this public image that ‘evil short sellers are betting against America’ and that it’s ‘un-American to short stocks,’” Dick says. “It’s not like every short seller is making bets against America. They’re making calls on whether a stock is overvalued or not.” GameStop: Reddit ran a 5-second Super Bowl ad in honor of WallStreetBets, GameStop stock volatility The hedge fund industry has faced a rough stretch in recent years and underperformed the broader stock market but produced its best return in a decade at 11.6% in 2020, according to data provider Hedge Fund Research. Some received a boost from shares of technology firms and companies that focused on goods that people used when stuck at home during the pandemic. Americans who don’t invest directly in hedge funds still receive a benefit from the returns that hedge funds generate, according to Daniel Smith, a partner at ACA Compliance Group, an advisory firm for financial services. Of the $4.5 trillion in state and local pension plans, about 6.9% is allocated to hedge funds, according to data published by the Center for Retirement Research at Boston College, the Center for State and Local Government Excellence and the National Association of State Retirement Administrators. ”Hedge funds help secure the retirement of more than 26 million teachers, firefighters and other public employees by helping pensions navigate all market conditions and meet long-term financial obligations,” says Bryan Corbett, president and CEO at Managed Funds Association, a hedge fund lobby group. GameStop and questions of power The rollercoaster involving GameStop, Reddit and Robinhood has prompted Capitol Hill’s harshest criticisms of Wall Street in years. Several prominent lawmakers on Capitol Hill have warned of such moments, cautioning that companies and hedge funds have too much power. One of these lawmakers, Sen. Elizabeth Warren, D-Mass., who is well known for her disapproval of Wall Street, called on the Securities and Exchange Commission (SEC) to address the dramatic swings surrounding these companies. Warren wrote in a letter that it is “long beyond time for the SEC to act” and asked it to investigate the rallies in GameStop, AMC Entertainment and others that “have seen huge shifts in their share price driven by similar internet reading schemes.” "These wild fluctuations are just the latest indication that many private equity firms, hedge funds, and other investors, big and small, are treating the stock market like a casino, giving little consideration to the companies, communities, workers, and consumers that may be affected by these risky bets," she wrote. The House Financial Services Committee will hold a virtual hearing Feb. 18 regarding “recent market volatility” involving GameStop and the other companies. According to Politico, the CEO of Robinhood, Vlad Tenev, is likely to testify. GameStop-Robinhood stock revolution: Not a secure retirement plan Does the movement have legs? Questions have been raised as to whether the populist movement threatening to disrupt the financial system will be sustained. It’s too early to tell, experts say. “It has the potential to gather momentum. It depends on whether we see other related episodes in the next few weeks that show the same kind of patterns in the financial markets," Goldstein says. "We live in a period of so many unusual things going on that it will probably take the edge off this event." Hedge funds such as Melvin Capital Management took the brunt of losses from soaring stock prices of GameStop and other heavily shorted stocks. Others made a ton of money on the rally, including Senvest Management, which had a profit of nearly $700 million, The Wall Street Journal reported. “Is it sticking it to Wall Street? Only temporarily, but in the long term probably not,” Goldstein says. “At the end of the day, the sophisticated financial institutions will find ways to recuperate and make money out of this.” Lo of MIT agrees. “This incident highlights the growing dissatisfaction, distrust and dislocation that many people feel with respect to the financial sector,” Lo says. “It suggests that people are sick and tired of being disenfranchised and being pushed around by large financial institutions.” Contributing: Savannah Behrmann

2/9/21 Update: Additional info posted here

Hi everyone.
Funko is a great stock that I believe will do well this year. Internet search traffic for Funko has been increasing and is at all-time highs over the last couple of months. The company is selling more of their toys directly to customers through their e-commerce shop (which allows them to capture higher retail revenues than wholesale revenues). And demand for collectibles and toys continues to be strong.
Here is a DD I wrote on the company below. I would love to get your thoughts.

Funko (FNKO)
Share Price (1/28/21) : $11.97
Share Price (09/16/19) : $27.86
Short Interest (1/26/21) : 14%
Next Earnings Release: March 2021
Funko Inc. is an American company that manufactures licensed pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads. They have over 1,000 licenses across music, video games, film, TV, sports and many other pop culture properties. Some of their most popular licensed brands include Marvel, Disney, Star Wars, Pokemon, Fortnite, NBA, NFL, MLB, DC Comics, and a variety of anime properties.
Several points below support the belief that Funko’s revenue grew during the 2020 holiday season and could continue well into 2021:
· Increasing search traffic for Funko products
· Direct sales growth is driving increased revenue and profitability
· Parents are buying more gifts for their kids due to COVID
· People have more disposable income from staying at home and not going out
· Expansion of new products and licensees continuing through 2021
· Collectible investments like Funko POP! figures are exploding in value and popularity
· Recent analyst commentary, valuation, and financials are positive
FUNKO’S SEARCH TRAFFIC REACHES AN ALL-TIME HIGH IN Q4 2020
“Funko” google trends search traffic was up 20-30% in Q4 2020 (vs. Q4 2019)
Searches for “Funko” were up 2x in December vs the beginning of November 2020
After falling in December, “Funko” searches are trending back up to all-time-high levels
FUNKO’S DIRECT SALES INITIATIVES DRIVING HIGHER REVENUE & MARGIN
Funko Direct Sales (B2C) grew significantly in Q3 and likely to continue into Q4
· B2C business as a percentage of sales increased to 8% in Q3 2020 from 4% during the prior year.
· Funko’s e-commerce site grew over 150% vs. the prior year in Q3 2020
· The number of SKU’s on Funko’s e-commerce site rose tenfold since June 2020
“We went from only 200 of our own products [on our website] as late as June this year, to now well over 2,000 products available on our website.” – Funko CEO, Brian Mariotti
Funko’s first ever Selena Pop! sold out online in just 40 minutes.
Funko’s Q3 2020 Gross Profit % and Operating Margin % were near all-time-highs for the company
· Funko’s Q3 Gross Profit Percentage of 38.6% was its second highest ever (behind only Q1 2020)
· Funko’s Q3 Operating Profit Percentage of 10.8% was its second highest ever (behind only Q4 2018)
· As Funko continues to grow it’s B2C e-commerce sales in Q4 and beyond, it is possible that gross profit and operating profit percentages could rise as well
Retail customers were able to shift their Brick & Mortar inventory to their e-commerce channels to Funko unit sales
· Funko resellers who didn’t sell online were severely impacted by Brick & Mortar closures during COVID stay-at-home orders. As 2020 progressed, some of these retailers were able to create online stores (e.g.- Shopify, Amazon, eBay, etc.) through which they could sell their Funko inventory.
· Larger retailers that already had an omni-channel presence were able to shift their sales inventory from their Brick & Mortar stores to online fulfilment.
Funko has also created a mini-Pop! factory at its headquarters where customers can make their own custom Funko at a price of $25 each
· According to Funko, you can customize your Pop! using thousands of combinations. It’s “Think Build-A-Bear meets Funko Pop!” according to CEO Brian Mariotti.
· With a $25 price point, the margins are likely higher than the average Pop! figure that retails for between $10 to $15
PARENTS BUYING MORE GIFTS FOR THEIR KIDS DUE TO COVID
Parents likely splurged on their kids out of guilt of having shelter at home because of restrictions and to keep them occupied while they had to work at home.
· “Faced with rising transmission of the virus, state restrictions on retailers and heightened political and economic uncertainty, consumers chose to spend on gifts that lifted the spirits of their families and friends and provided a sense of normalcy given the challenging year. We believe President-elect Biden’s stimulus proposal, with direct payments to families and individuals, and further aid for small businesses and tools to keep businesses open, will keep the economy growing.” NRF President Matthew Shay
· “2020 was an unprecedented year for the U.S. toy industry. The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else. The industry’s resiliency is very much underpinned by the reality that, in times of hardship, families look to toys to help keep their children engaged, active, and delighted. Put simply, toys are a big part of the happiness equation.” Juli Lennett - VP, U.S. Toys at NPD
Toy sales were strong in 2020 as US retail sales of toys was up 16% vs 2019; driven by pandemic spending
· According to NPD, “Much of the growth in 2020 was directly correlated to the COVID-19 pandemic and the changing consumer behavior associated with widespread lockdowns and school closures, the disposable income diverted from other types of entertainment to toys, as well as the onset of federal stimulus checks.”
Consumer spending on toys increased measurably due to lockdowns; with strong performance continuing through the holidays
· Per NPD, “While toy sales through mid-March 2020 were flat vs. 2019, widespread lockdown measures led to an abrupt increase in sales. This was further amplified by the distribution of stimulus checks beginning in April, resulting in the strongest month of growth for the year in May (+38%). Toy industry growth peaked again in October with an increase of 33% when the holiday season kicked off with Amazon Prime Day along with other retailer deals the same week.”
Key retail sources reporting significant sales growth during Q4 2020 suggest Funko sales performance was strong
· Target Q4 sales were fantastic showing signs of retail strength with a consumer that overlaps well with the Funko
> Overall comparable sales were up 17.2%
> Comparable digital sales were up over 100%
> Store-originated comparable sales were up 4.2%
> Store traffic was up 4.3%
> Average ticket size was up 12.3%
· GameStop Q4 sales were solid; showing additional potential for Funko sales
> Same store sales were up 4.8% in Q4 2020
> Online sales increased 309% in Q4 2020
· According to the NRF, 2020 Holiday Retail Sales were up 8.3% compared to the prior year despite the pandemic
> A surge in online shopping drove the increase (rising 32% vs. 2019)
> The increase of 8.3% was over double the average increase of 3.5% that the industry had seen over the last five years.
MORE DISPOSABLE INCOME TO SPEND AT HOME BY NOT GOING OUT
The National Retail Federation (NRF) says that strong retail performance has been driven by consumers with stimulus checks and extra savings from not going out or traveling
· “There was a massive boost to consumer wallets this season. Consumers were able to splurge on holiday gifts because of increased money in their bank accounts from the stimulus payments they received earlier in the year and the money they saved by not traveling, dining out, or attending entertainment events” – NRF Chief Economist Jack Kleinhenz.
Spending on “experiences” fell significantly in 2020
· The US Travel Association forecasts that spending on travel fell $500 billion in 2020 from $1.1 trillion in 2019
> The industry has lost about 40% of its direct travel jobs (about 3.5 million jobs) in 2020; driven by a reduction in business travel
> Foreign visitors to the US fell about 75% in 2020; driving a $119 billion reduction in travel spending
· Concert spending is down dramatically
> Live Nation reported a 98% decline in concert revenue in Q2 2020 and a 95% decline in concert revenue in Q3 2020
> About 5.2 million tickets were refunded in Q3 2020 and 23.3 million tickets had been refunded so far in 2020 (as of the end of Q3)
· Movie theater attendance is down substantially
> AMC theaters saw a 97% decline in attendance and a 91% decline in revenue in Q3 2020
> Cinemark saw a 96% decline in revenue
> Marcus Corporation (which also owns hotels and restaurants) saw a 84% decline in revenue
> Studio Movie Grill filed for bankruptcy
· Other anecdotal information points to more stay-at-home activity decreasing recreational spending
> Chuck E Cheese’s declared bankruptcy
> Dave & Busters is considering bankruptcy and plans layoffs of +1,000
> CiCi’s Pizza declares bankruptcy
> Starbucks saw fewer customers, reduced store hours, increased store closures, and a 5% decline in revenues in Q4 2020. This has led them to plan a shift to more “to-go” formats
> Many Las Vegas Hotels and Casinos have decided to close “part-time” during the week due to lower attendance and travel.
These include Encore, Rio, Linq, Planet Hollywood, Mandalay Bay, Park MGM, and Mirage
The majority of food buffets at the major hotels and casinos have been shuttered for the time being
Stimulus checks and other government programs to support consumer spending provide tailwinds for retail activity
· The US government authorized more than $10,000 per person in stimulus spending in 2020 over the course of five relief bills totaling $3.5 trillion
· More stimulus spending is expected; including a potential $1.9 trillion package that could include an additional $1,400 in stimulus checks
MORE SKUS / LICENSES ARE GROWING AND EXPECTED TO CONINUE STRONG
Active properties continue to rise and are expected to grow well into the future
· The number of active properties in Q3 2020 grew 15% over 2019
· Active properties grew from 644 in Q2 to 715 in Q3 2020
· The potential universe for Funko Pops! is limitless as new films, tv shows, musicians, anime characters, sports stars, and other media properties are created every year.
Some of the hot properties for this year and beyond
· Star Wars: Baby Yoda, Mandalorian, Rey, Valentine’s Day, etc.
· Marvel: WandaVision, Deadpool, Lucha Libre, Spiderman, Venom
· Anime: Dragon Ball Z, Naruto, Bakugan, My Hero Academia
· Films: Harry Potter, The Goonies, The Mummy, Fast & Furious
· TV: The Office, Umbrella Academy, The Queen’s Gambit, The Simpsons
· Sports: NFL, NBA, MLB, WWE
· Others: Disney, Pokemon, etc.
COLLECTIBLE INVESTMENTS ARE GROWING IN VALUE & POPULARITY
· Funko: The average Pops! Figure has a retail price from between $10 and $15 which allows most people an affordable entry point into collecting. Over time some Pops! Figures increase substantially in price; from $50 to $100 to even several thousand dollars. While some collectors buy Pops! as primarily an investment, many more buy them as a way to show their fandom. Whether they are avid Star Wars, Harry Potter, Pokemon, Sports, or Anime fans; collectors build large collections and show them off to friends.
· Sports Cards: To those paying attention, sports cards have been on a massive run with some cards worth more than your parent’s house and your sister’s car. Since the pandemic started, the demand for sports collectibles from basketball to football to soccer (and many others) has skyrocketed. Countless videos of box-breaks and pack openings have become the norm on social media. Some of these boxes are being purchased for tens of thousands with “hits” ranging from several hundred to hundreds of thousands.
· Collector’s Universe: This company that grades sports cards and other collectibles has tripled in value since June 2020. The number of sports collectors grading cards has exploded as demand rises. The popularity of grading sports cards is expected to maintain as prices continue to rise and the hobby becomes more mainstream.
ANALYST COMMENTARY AND FINANCIALS ARE A POSTIVE FOR THE STOCK
Piper Sandler: Upgraded Funko from “Neutral” to “Overweight” (raising their price target from $6 to $12).
· Analyst Erin Murphy sees evidence of “subsequent revenue pillars” with their recent launch of Snapsies at 800 Target stores; along with an expansion into board games and its digital efforts, which include a newly launched website in six European countries.
Valuation Comparison: Market Cap / Revenue (TTM)
· Funko: MC - $604 million / Rev - $640 million (0.9x sales)
· Mattel: MC - $6.27 billion / Rev - $4.43 billion (1.4x sales)
· Hasbro: MC - $13.13 billion / Rev - $5.17 billion (2.5x sales)
Key Financial Trends For Funko
· Q3 2020 EPS (Adjusted) = $0.31
> Third highest ever (only Q4 2018 & Q3 2019 were higher)
· Q3 2020 Revenue = $191 million
> Fourth highest ever (only Q4 2018, Q3 2019, and Q4 2019 were higher)
· Q3 2020 Revenue increase vs prior quarter of 94%
> Q1 and Q2 2020 saw significant declines due to COVID
> Q3 2020 only down 14% vs Q3 2019 despite Q2 2020 being down 49%
> Q3 2020 strength driven by Funko adapting quickly to online in the US market. (Q4 2020 revenue growth could be aided substantially by Funko’s development of their e-commerce shop in Europe.)
· Q3 2020 SG&A was reduced 20% vs. the prior year as Funko rationalizes costs and adjusts to focus more on D2C e-commerce
TL;DR
After a tough summer, Funko sales have rocketed back in Q3 to near where they were pre-pandemic; setting up a potentially historic earnings for Q4 2020. Google search activity suggests that Funko is as popular as ever and is set up well for a strong year in 2021. People are spending less on “going out;” instead buying things to use at home and presents for their kids. As time passes, Funko’s status as a popular collectible only continues to gain momentum.
Their direct sales initiative allows Funko to capture additional margin by sidestepping traditional brick and mortar retail to reach their customers. Investments in collectible products like Pops! and sports cards continue to increase in popularity and price. And the company continues to release even more products beyond Pops!; including games and apparel. While some Wall Street Analysts have already begun to take notice, a strong Q4 earnings announcement can drive even more attention to the stock.
Positions: Long Shares & Calls
Disclosure: I am long FNKO. This is not investment advice. I reserve the right to buy or sell FNKO without updating this thread. Do your own research and share (or not share) with the community in this thread. Thank you to the others on Reddit that shared this idea earlier.
Feedback: If you have any additional information, ideas, or critiques please make sure to comment. It is great to get the perspective of others when making an investment. Also that information can be incorporated into future posts and updates.

UPDATE: More books added by siffis and West1234567890 further down
If are late coming across this post then do not worry you can still message me your email for a book.
To celebrate my day off today and Thanksgiving tomorrow I would like to gift my audiobooks.
In order to recieve a free audiobook gift just message me any title (below) along with your email address. If you have not recieved a gift before then you will get the audiobook for free. More details here and here. I am in the US market (but I hear from Canada and UK that it still works).
Books crossed out are not available.
TITLE - AUTHOR (Ordered by author)

• 21 Days of Meditation - Aaptiv
• 5K Training - Aaptiv
• What Happens Next? Conversations from MARS - Adam Savage
• You Ought to Know Adam Wade - Adam Wade
• The Fall of Carthage: The Punic Wars 265-146BC - Adrian Goldsworthy
• Children of Time - Adrian Tchaikovsky
• Andrea Vernon and the Corporation for UltraHuman Protection - Alexander C. Kane
• The Ten Thousand Doors of January - Alix E. Harrow
• The Story of Dr. Seuss: Theodore, Ted, Geisel Who? The Story of How Dr. Seuss Grew. - Amba Brown
• You Have Arrived at Your Destination: Forward - Amor Towles
• A Massacre in Mexico: The True Story Behind the Missing 43 Students - Anabel Hernandez , John Washington - translator
• How to Defeat a Demon King in Ten Easy Steps - Andrew Rowe
• Randomize: Forward - Andy Weir
• Medium Raw: A Bloody Valentine to the World of Food and the People Who Cook - Anthony Bourdain
• Chaos Monkeys - Revised Edition: Obscene Fortune and Random Failure in Silicon Valley - Antonio Garcia Martinez
• Goodnight Smartphone - Arianna Huffington
• Sherlock Holmes - Arthur Conan Doyle , Stephen Fry - introductions
• Viva Durant and the Secret of the Silver Buttons - Ashli St. Armant
• The Home Front: Life in America During World War II - Dan Gediman , Martha C. Little
• Cut and Run: A Light-Hearted Dark Comedy - Ben Acker , Ben Blacker
• A Grown-Up Guide to Dinosaurs: An Audible Original - Ben Garrod
• The Tao of Pooh - Benjamin Hoff
• Finding Tess: A Mother’s Search for Answers in a Dopesick America - Beth Macy
• Bill Bryson's Appliance of Science - Bill Bryson
• The Lost Continent: Travels In Small Town America - Bill Bryson
• Billy Kelly: This Is a Family Show! - Billy Kelly
• The History of Ancient Egypt - Bob Brier]
• Rage - Bob Woodward
• Starsight - Brandon Sanderson
• Skyward - Brandon Sanderson
• Beezer - Brandon T. Snider
• The Book on Rental Property Investing: How to Create Wealth and Passive Income Through Smart Buy & Hold Real Estate Investing - Brandon Turner
• The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are - Brené Brown
• Algorithms to Live The Computer Science of Human Decisions - Brian Christian , Tom Griffiths
• That Hideous Strength: Ransom Trilogy, Book 3 - C.S. Lewis
• Perelandra: Ransom Trilogy, Book 2 - C.S. Lewis
• Cosmos: A Personal Voyage - Carl Sagan
• The Demon-Haunted World: Science as a Candle in the Dark - Carl Sagan
• Life Ever After - Carla Grauls
• Everything is Not What It Seems: The Journey to Quantum Gravity - Carlo Rovelli , Simon Carnell - translator , Erica Segre - translator
• How to Build Meaningful Relationships Through Conversation - Carol Ann Lloyd]
• El Norte: The Epic and Forgotten Story of Hispanic North America - Carrie Gibson
• The Flying Flamingo Sisters - Carrie Seim
• Press Pause: A Young Person's Guide to Managing Life's Challenges - Catherine Singer
• Cesar Millan's Guide to Bringing Home a Shelter Dog - Cesar Millan
• Cesar Millan's Guide to Audiobooks for Dogs - Cesar Millan
• The Good Nurse: A True Story of Medicine, Madness, and Murder - Charles Graeber
• Second Skin: Audible Original Novella - Christian White
• Eldest: The Inheritance Cycle, Book 2 - Christopher Paolini
• The Space Race: An Audible Original - Colin Brake , Patrick Chapman , Richard Hollingham , Richard Kurti , Sue Nelson , Helen Quigley , Andrew Mark Sewell
• Bluebird Memories: A Journey Through Lyrics & Life - Common , Awoye Timpo , NSangou Njikam
• Cat Tale: The Wild, Weird Battle to Save the Florida Panther - Craig Pittman
• The Dead Drink First - Dale Maharidge
• House of Teeth - Dan Jolley
• Dan Rather: Stories of a Lifetime - Dan Rather
• How to Hide an Empire: A History of the Greater United States - Daniel Immerwahr
• The Great Ideas of Philosophy, 2nd Edition - Daniel N. Robinson]
• My Lost Family: An Audible Original - Danny Ben-Moshe , Dasha Lisitsina
• Body of Proof: An Audible Original - Darrell Brown , Sophie Ellis
• Sum: Tales from the Afterlives - David Eagleman
• Exploring Metaphysics - David K. Johnson]
• Alone with the Stars - David R. Gillham
• The Pragmatic Programmer: 20th Anniversary Edition, 2nd Edition: Your Journey to Mastery - David Thomas , Andrew Hunt
• The Girls of Atomic City: The Untold Story of the Women Who Helped Win World War II - Denise Kiernan
• Heaven's River: Bobiverse, Book 4 - Dennis E. Taylor
• All These Worlds: Bobiverse, Book 3 - Dennis E. Taylor
• For We Are Many: Bobiverse, Book 2 - Dennis E. Taylor
• We Are Legion (We Are Bob): Bobiverse, Book 1 - Dennis E. Taylor
• Metro 2033 - Dmitry Glukhovsky
• The Theory of Everything: The Quest to Explain All Reality - Don Lincoln]
• Mostly Harmless - Douglas Adams
• The Restaurant at the End of the Universe: The Hitchhiker's Guide to the Galaxy, Book 2 - Douglas Adams
• So Long, and Thanks for All the Fish - Douglas Adams
• Life, the Universe, and Everything: The Hitchhiker's Guide to the Galaxy, Book 3 - Douglas Adams
• The Case of the Damaged Detective: 5-Minute Sherlock, Book 1 - Drew Hayes
• Forging Hephaestus: Villains' Code Series, Book 1 - Drew Hayes
• I Contain Multitudes: The Microbes Within Us and a Grander View of Life - Ed Yong
• Mythology - Edith Hamilton
• Musashi - Eiji Yoshikawa , Charles S. Terry - translator
• Hunting LeRoux: The Inside Story of the DEA Takedown of a Criminal Genius and His Empire - Elaine Shannon
• The Science of Sci-Fi: From Warp Speed to Interstellar Travel - Erin Macdonald]
• Junkyard Cats: Shining Smith, Book 1 - Faith Hunter
• The Golden Orchard - Flora Ahn
• The 3-Day Effect - Florence Williams
• Catch Me If You Can - Frank W. Abagnale , Stan Redding
• The Panama Papers: How the World's Rich and Powerful Hide Their Money - Frederik Obermaier , Bastian Obermayer
• The American Civil War - Gary W. Gallagher]
• Failure Is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond - Gene Kranz
• The Creative Thinker's Toolkit - Gerard Puccio]
• Gut: The Inside Story of Our Body's Most Underrated Organ - Giulia Enders
• Burr: A Novel (Narratives of Empire, Book 1) - Gore Vidal
• The Getaway - Greer Hendricks , Sarah Pekkanen
• The Minuteman - Greg Donahue
• Failure Is an Option: An Attempted Memoir - H. Jon Benjamin
• The Beautiful Brain: An Audible Original - Hana Walker-Brown
• A Beautifully Foolish Endeavor: A Novel - Hank Green
• Bella Bella - Harvey Fierstein
• The Year of Living Danishly: Uncovering the Secrets of the World's Happiest Country - Helen Russell
• The Iliad: A New Translation by Caroline Alexander - Homer , Caroline Alexander - translator
• H.P. Lovecraft: The Complete Omnibus Collection, Volume I: 1917-1926 - Howard Phillips Lovecraft , Finn J.D. John
• Hell's Angels: A Strange and Terrible Saga - Hunter S. Thompson
• Fear and Loathing in Las Vegas - Hunter S. Thompson
• Casino Royale: James Bond, Book 1 - Ian Fleming
• I, Robot - Isaac Asimov
• Malcolm and Me - Ishmael Reed
• Peter Pan: An Audible Original Drama - J. M. Barrie
• Tell Me Lies - J. P. Pomare
• The Return of the King: Book Three in the Lord of the Rings Trilogy - J. R. R. Tolkien
• The Fellowship of the Ring: Book One in The Lord of the Rings Trilogy - J. R. R. Tolkien
• The Hobbit - J. R. R. Tolkien
• The Children of Hurin - J. R. R. Tolkien
• Harry Potter and the Chamber of Secrets, Book 2 - J.K. Rowling
• Harry Potter and the Sorcerer's Stone, Book 1 - J.K. Rowling
• The Tales of Beedle the Bard - J.K. Rowling
• The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over - Jack Schafer PhD , Ph.D. Marvin Karlins Ph.D.
• Midnight Son - James Dommek Jr. , Josephine Holtzman , Isaac Kestenbaum
• The Absolute Brightness of Leonard Pelkey - James Lecesne
• Break Shot: My First 21 Years: James Taylor - James Taylor
• Forget Nothing - Jason Anspach , Michelle C. Meyers
• The Woman Who Smashed Codes: A True Story of Love, Spies, and the Unlikely Heroine who Outwitted America's Enemies - Jason Fagone
• Road to Jonestown: Jim Jones and Peoples Temple - Jeff Guinn
• 1066: The Year That Changed Everything - Jennifer Paxton]
• Flux - Jeremy Robinson
• Space Force - Jeremy Robinson
• Infinite - Jeremy Robinson
• When You Finish Saving the World - Jesse Eisenberg
• The Mystwick School of Musicraft - Jessica Khoury
• Call Me God: The Untold Story of the DC Sniper Investigation - Jim Clemente , Tim Clemente , Peter McDonnell
• The Wisdom of Wolves: Lessons from the Sawtooth Pack - Jim Dutcher , Jamie Dutcher , James Manfull - contributor , Marc Bekoff - foreword PhD
• Escape from Virtual Island: An Audio Comedy - John Lutz
• The Men Who Stare at Goats - Jon Ronson
• So You've Been Publicly Shamed - Jon Ronson
• Frank: The True Story that Inspired the Movie - Jon Ronson
• 438 Days: An Extraordinary True Story of Survival at Sea - Jonathan Franklin
• Carmilla - Joseph Sheridan Le Fanu
• Stuff You Should Know: An Incomplete Compendium of Mostly Interesting Things - Josh Clark , Chuck Bryant
• Vroom Vroom - Josh Koenigsberg
• King of Sting: The Story of Australian Conman Peter Foster: An Audible Original - Justin Armsden , Bronwen Reid , Hamish Macdonald
• American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer - Kai Bird , Martin J. Sherwin
• You Can Thank Me Later: A Novella - Kelly Harms
• The Vikings - Kenneth W. Harl]
• Building a Better Vocabulary - Kevin Flanigan]
• More Bedtime Stories for Cynics - Kirsten Kearse , Gretchen Enders , Aparna Nancherla , Cirocco Dunlap , Dave Hill
• The Math of Life and Death - Kit Yates
• Oz. The Complete Collection - L. Frank Baum
• A Murder of Manatees: The Further Adventures of Tom Stranger, Interdimensional Insurance Agent - Larry Correia
• The Half-Life of Marie Curie - Lauren Gunderson
• Interview with the Robot - Lee Bacon
• The Messengers - Lindsay Joelle
• African-American Athletes Who Made History - Louis Moore]
• The Real Sherlock: An Audible Original - Lucinda Hawksley
• The Devil's Highway: A True Story - Luis Alberto Urrea
• It Burns: The Scandal-Plagued Race to Breed the World’s Hottest Chilli, An Audible Original - Marc Fennell
• Wizard: The Life and Times of Nikola Tesla: Biography of a Genius - Marc J. Seifer
• The Handmaid's Tale: Special Edition - Margaret Atwood , Valerie Martin - essay
• Buried Deep - Margot Hunt
• Black Hawk Down - Mark Bowden
• How to Win at the Sport of Business: If I Can Do It, You Can Do It - Mark Cuban
• Frankenstein - Mary Shelley
• Tinaca Jones - Matt Boren
• Phreaks - Matthew Derby
• Pont Neuf - Max Byrd
• Find Another Dream - Maysoon Zayid
• One Minute to Midnight: Kennedy, Khrushchev, and Castro on the Brink of Nuclear War - Michael Dobbs
• The Entrepreneur's Toolkit - Michael Goldsby]
• The Fifth Risk - Michael Lewis
• Dear Reader: The Unauthorized Autobiography of Kim Jong Il - Michael Malice
• Caffeine: How Caffeine Created the Modern World - Michael Pollan
• I'll Be Gone in the Dark: One Woman's Obsessive Search for the Golden State Killer - Michelle McNamara
• Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100 - Michio Kaku
• The New One: Painfully True Stories from a Reluctant Dad - Mike Birbiglia , J. Hope Stein
• Even Tree Nymphs Get the Blues - Molly Harper
• Motivational Runs: 3 audio-guided run stories and 6 audio-guided Olympic Interval runs - MoveWith
• Half Marathon Training Part 2: To the Finish Line: 6 week training plan with 22 audio-guided runs - MoveWith
• Half Marathon Training Part 1: Build Up Your Pace + Endurance: 6 week training plan with 22 audio-guided runs - MoveWith
• Emergency Skin: Forward - N. K. Jemisin
• Silverswift - Natalie Lloyd
• The Signal and the Noise: Why So Many Predictions Fail - but Some Don't - Nate Silver
• Good Omens - Neil Gaiman , Terry Pratchett
• Blueprint: The Evolutionary Origins of a Good Society - Nicholas A. Christakis
• American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road - Nick Bilton
• Superintelligence: Paths, Dangers, Strategies - Nick Bostrom
• Based on a True Story: A Memoir - Norm Macdonald
• Leven Thumps and the Eyes of the Want: Leven Thumps, #3 - Obert Skye
• Leven Thumps and the Wrath of Ezra: Leven Thumps, #4 - Obert Skye
• Leven Thumps and the Ruins of Alder: Leven Thumps, #5 - Obert Skye
• Adulthood Rites: Xenogenesis, Book 2 - Octavia E. Butler
• Dawn: Xenogenesis, Book 1 - Octavia E. Butler
• Wild Seed - Octavia E. Butler
• Kindred - Octavia E. Butler
• The Life and Times of Prince Albert - Patrick Allitt]
• The Name of the Wind: Kingkiller Chronicle, Book 1 - Patrick Rothfuss
• Thinking about Cybersecurity: From Cyber Crime to Cyber Warfare - Paul Rosenzweig]
• Into the Water: A Novel - Paula Hawkins
• The Ends of the World: Volcanic Apocalypses, Lethal Oceans, and Our Quest to Understand Earth's Past Mass Extinctions - Peter Brannen
• Terminus - Peter Clines
• The Fold - Peter Clines
• 14 - Peter Clines
• Other Minds: The Octopus, the Sea, and the Deep Origins of Consciousness - Peter Godfrey-Smith
• Norco '80: The True Story of the Most Spectacular Bank Robbery in American History - Peter Houlahan
• Harry Potter: A History of Magic: An Audio Documentary - Pottermore Publishing , Ben Davies
• How the Stock Market Works - Ramon P. DeGennaro]
• How To: Absurd Scientific Advice for Common Real-World Problems - Randall Munroe
• The October Country - Ray Bradbury
• The Selfish Gene - Richard Dawkins
• The Making of the Atomic Bomb: 25th Anniversary Edition - Richard Rhodes
• The Other Side of History: Daily Life in the Ancient World - Robert Garland]
• Treasure Island: An Audible Original Drama - Robert Louis Stevenson , Marty Ross - adaptation
• Swan Song - Robert R. McCammon
• The Mueller Report: The Findings of the Special Counsel Investigation - Robert S. Mueller III , Special Counsel's Office U.S. Department of Justice
• Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators - Ronan Farrow
• Once More upon a Time: A Novella - Roshani Chokshi
• Bind, Torture, Kill: The Inside Story of BTK, the Serial Killer Next Door - Roy Wenzl , Tim Potter , L. Kelly , Hurst Laviana
• Elizabeth II: Life of a Monarch: An Audible Original - Ruth Cowen
• The Disappearing Spoon: And Other True Tales of Madness, Love, and the History of the World from the Periodic Table of the Elements - Sam Kean
• Bad Luck Charlie: The Dragon Mage, Book 1 - Scott Baron
• Rivals! Frenemies Who Changed the World - Scott McCormick
• Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are - Seth Stephens-Davidowitz , Steven Pinker - foreword
• Sea Wall / A Life - Simon Stephens , Nick Payne
• Carnival Row: Tangle in the Dark - Stephanie K. Smith
• D-Day: June 6, 1944: The Climactic Battle of WW II - Stephen E. Ambrose
• The Stand - Stephen King
• The Rise and Fall of the Dinosaurs: A New History of a Lost World - Steve Brusatte
• Foreverywhere - Steve Burns , Steven Drozd , Gabe Soria
• The Skeptics' Guide to the Universe: How to Know What's Really Real in a World Increasingly Full of Fake - Steven Novella , Bob Novella - contributor , Cara Santa Maria - contributor , Jay Novella - contributor , Evan Bernstein - contributor
• Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills - Steven Novella]
• The Plant Paradox: The Hidden Dangers in "Healthy" Foods That Cause Disease and Weight Gain - Steven R. Gundry MD
• My Dad the Spy - Stewart Copeland
• The Age of Living Machines: How the Convergence of Biology and Engineering Will Build the Next Technology Revolution - Susan Hockfield
• Guards! Guards! - Terry Pratchett
• History's Great Military Blunders and the Lessons They Teach - The Great Courses , Gregory S. Aldrete
• Great Mythologies of the World - The Great Courses , Grant L. Voth , Julius H. Bailey , Kathryn McClymond , Robert André LaFleur
• This American Life - This American Life
• Writing Creative Nonfiction - Tilar J J. Mazzeo]
• The Man Who Knew the Way to the Moon - Todd Zwillich
• The Hunt for Red October: A Jack Ryan Novel - Tom Clancy
• The Chris Farley Show: A Biography in Three Acts - Tom Farley , Tanner Colby
• A Crazy Inheritance: Ghostsitter 1 - Tommy Krappweis
• Born a Crime: Stories from a South African Childhood - Trevor Noah
• Thicker than Water - Tyler Shultz
• The Year 1000: When Explorers Connected the World - and Globalization Began - Valerie Hansen
• Helter Skelter: The True Story of the Manson Murders - Vincent Bugliosi , Curt Gentry
• SmartLess - Will Arnett Jason Bateman Sean Hayes
• Climbing with Mollie - William Finnegan
• Alien III: An Audible Original Drama - William Gibson
• Gump & Co. - Winston Groom
• Life of Pi - Yann Martel

​
siffis has generously offered to include his collection. If you like any of the books below then message directly.

• World War Z: The Complete Edition - Max Brooks
• Ready Player One - Ernest Cline
• Ready Player Two - Ernest Cline
• Halo: Shadows of Reach - Troy Denning
• The Sandman - Neil Gaiman
• The Ickabog - J.K. Rowling
• The Last Tribe - Brad Manuel
• Halo Grassland - Karen Traviss
• Halo Evolutions
• Halo Fractures
• Halo: Mortal Dictata - Karen Traviss
• Halo: The Thursday War - Karen Traviss
• Norse Mythology - Neil Gaiman
• Firefly: Big Damn Hero - Jame Lovegrove
• After it Happened - Devron C Ford
• Stranger Things: Suspicious Minds - Gwenda Bond
• Blade Runner - Phillip K Dick
• Hell Divers 1
• Hell Divers 2: Ghosts
• God of War - J.M. Barlog
• The Time of Contempt - Andrzej Sapkowski
• Blood of Elves - Andrzej Sapkowski
• Solar Storms - Nicholas Sansbury
• Planetside - Michael Mammay
• Season of Storms - Andrzej Sapkowski
• Dark Operator - Doc Spears
• How to Defeat a Demon King in Ten Easy Steps - Andrew Rowe
• Tin Mans- A Galaxys Edge Prequel
• Black Ops
• Zero Hour
• Artemis
• Miss Peregrines Home for Peculiar Children
• Fear the Sky
• Galaxys Edge
• The Tale of Beedle the Bard
• Halo: The Cole Protocol
• Halo: The Fall of Reach
• Halo: First Strike
• Halo: The Flood
• Columbus Day
• We Are Legion (We Are Bob)
• The Singularity Trap
• Children of Time
• The Martian
• Halo Battle Born
• Halo Battle Born: Meridian Divide
• Sains Testimony
• The Best of Us
• Halo: Oblivion
• Permanent Record
• Alita : Battle Angel Iron City
• Halo: Smoke and Shadow
• Halo: Renegades
• Halo: Legacy of Onyx
• Valerian and the City of a Thousand Planets
• Halo: Silent Storm
• Halo: Bad Blood
• Halo: New Blood
• Halo: Retribution
• Armada
• Cast Under an Alien Sun
• Sherlock Holmes
• Pandemic
• Halo: Envoy
• Last Light
• The Scorch Trials
• Fifty Shades of Grey
• The Maze Runner
• The Death Cure
• The Kill Order
• The Magicians
• Warm Bodies
• Path of Destruction
• Twas the Night Before Christmas
• The Hobbit
• Peter & Max
• Brisingr
• Beautiful Creatures
• Beautiful Darkness
• Eldest
• Eragon
• Mockingjay
• Catching Fire
• The Hunger Games
• Solaris
• Star Wars: The Old Republic: Deceived
• Bossypants
• A Game of Thrones
• Water for Elephants
• -Star Wars: The Force Unleashed
• Star Wars: The Force Unleashed II
• I Am Legend
• Star Wars: The Old Republic Fatal Alliance
• Magyk
• The Lion, the Witch, and the Wardrobe
• Martin the Warrior
• Halo Contact Harvest
• Halo: Ghosts of Onyx

​
West1234567890 [Also added additional books below](https://www.reddit.com/audible/comments/k0s76n/us_promotion_i_would_like_to_celebrate/gdlwylu?utm_source=share&utm_medium=web2x&context=3).

• Mycroft and Sherlock - Kareem Abdul-Jabbar , Anna Waterhouse
• Jurassic Park: A Novel - Michael Crichton
• Harry Potter and the Prisoner of Azkaban, Book 3 - J.K. Rowling
• Famous Romans - J. Rufus Fears]
• Harry Potter and the Chamber of Secrets, Book 2 - J.K. Rowling
• Harry Potter and the Sorcerer's Stone, Book 1 - J.K. Rowling
• The Spy and the Traitor: The Greatest Espionage Story of the Cold War - Ben Macintyre
• America's Founding Fathers - Allen C. Guelzo]
• The Modern Intellectual Tradition: From Descartes to Derrida - Lawrence Cahoone]
• Elantris - Brandon Sanderson
• Boy's Life - Robert R. McCammon
• Scientific Secrets for Raising Kids Who Thrive - Peter M. Vishton]
• The Demon-Haunted World: Science as a Candle in the Dark - Carl Sagan
• The Story of Medieval England: From King Arthur to the Tudor Conquest - Jennifer Paxton]
• Peace Talks: Dresden Files, Book 16 - Jim Butcher
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Ed Catmull , Amy Wallace
• The Things They Carried - Tim O'Brien
• A Little Life: A Novel - Hanya Yanagihara
• Gone with the Wind - Margaret Mitchell
• The Two Towers: Book Two in the Lord of the Rings Trilogy - J. R. R. Tolkien
• The Wandering Inn: Volume 1 - Pirate Aba](NaN debugger eval code:1:40
• The Fellowship of the Ring: Book One in The Lord of the Rings Trilogy - J. R. R. Tolkien
• Skyward - Brandon Sanderson
• Napoleon Hill's Outwitting the Devil: The Secret to Freedom and Success - Napoleon Hill , Sharon Lechter (editor)
• East of Eden - John Steinbeck
• The Hero of Ages: Mistborn, Book 3 - Brandon Sanderson
• Mythos - Stephen Fry
• The Messengers - Lindsay Joelle
• The Science of Sci-Fi: From Warp Speed to Interstellar Travel - Erin Macdonald]
• SPQR: A History of Ancient Rome - Mary Beard
• 33 Strategies of War - Robert Greene
• Einstein's Relativity and the Quantum Revolution: Modern Physics for Non-Scientists, 2nd Edition - Richard Wolfson]
• Sufficiently Advanced Magic: Arcane Ascension, Book 1 - Andrew Rowe
• Talking to Strangers: What We Should Know About the People We Don't Know - Malcolm Gladwell
• Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills - Steven Novella]
• The Demon Next Door - Bryan Burrough
• Ancient Mythology: An Extensive Guide to the Gods, Heroes, Worship, Rituals and Beliefs of Ancient Myths - Bernard Hayes , Hasty History
• The Hitchhiker's Guide to the Galaxy - Douglas Adams
• Brief Cases - Jim Butcher
• Medical School for Everyone: Emergency Medicine - Roy Benaroch]
• Medical School for Everyone: Grand Rounds Cases - Roy Benaroch]
• The American Civil War - Gary W. Gallagher]
• Masters of War: History's Greatest Strategic Thinkers - Andrew R. Wilson]
• Dante's Divine Comedy - The Great Courses , Ronald B. Herzman , William R. Cook
• English Grammar Boot Camp - Anne Curzan]
• Building a Better Vocabulary - Kevin Flanigan]
• Practicing Mindfulness: An Introduction to Meditation - Mark W. Muesse]
• When Violence Is the Answer: Learning How to Do What It Takes When Your Life Is at Stake - Tim Larkin
• Can You Go?: Assessments and Program Design for the Active Athlete and Everybody Else - Dan John
• The Grasshopper Trap - Patrick McManus
• Oathbringer - Brandon Sanderson
• Words of Radiance: The Stormlight Archive, Book 2 - Brandon Sanderson
• The Way of Kings: The Stormlight Archive, Book 1 - Brandon Sanderson
• The Wise Man's Fear: Kingkiller Chronicle, Book 2 - Patrick Rothfuss
• No More Mr. Nice Guy! - Robert A. Glover
• Intervention: Course Corrections for the Athlete and Trainer - Dan John
• How to Win Friends & Influence People - Dale Carnegie
• The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over - Jack Schafer PhD , Ph.D. Marvin Karlins Ph.D.
• The Untethered Soul: The Journey Beyond Yourself - Michael A. Singer
• The Alchemist: A Fable About Following Your Dream - Paulo Coelho
• Side Jobs: Stories from the Dresden Files - Jim Butcher

In the first season episode E2, Cooper saw a dream that an older version of him was in the red-curtained Waiting Room with The Arm and someone who looked like Laura Palmer. Giggling, The Arm revealed something cryptic.

The Arm: "I've got good news. That gum you like is going to come back in style."

The probable explanation whom The Arm called as "that gum" has been around for some time. In E21, Major Garland Briggs, in a drowsy state of mind, accidentally called himself as Judy Garland. The actress was born Ethel Gumm, her original family name pronounced the same as "gum". Since Garland and Gumm were interchangeable, then the Major would have been a Gumm, too.
In line with Cooper liking that gum, Cooper and the Major were in best of terms.
The question would then be was this also what Lynch had in mind. The closest we can get to answering that is by showing if everything around the gum ultimately led to the Major and if there was a meaningful purpose to this gum riddle.
In the third season episode P4, there was an offbeat exchange about "a kind of gum" between Lucy and Chad who promised to "chew on it". Earlier, I proposed that here the gum was used as a reference to Detective Macklay of Buckhorn police who apparently was an incarnation of Major Briggs. One for the Gumm idea then.
The Log Lady getting banned over her gum habits apparently was in reference to an odd subplot early in the second season when Lynch was still directing. In E8, the Log Lady spat her gum on the RR Diner table and then stuck it to the wall. During her next visit to the diner in E9, sitting on the counter next to Major Briggs and about to deliver him her log's message, she got reprimanded by Norma about her gum which she then swallowed. End of the gum subplot.
So then, each season had one gum gag. Chad and Lucy's riddle may have been there to help us make sense what The Arm and the Log Lady had been up to, or at least what they were made to have been up to all these years later. So let's chew on it.
Apart from Chad promising to do just that, something else got chewed in Sharon Van Etten's song Tarifa that they performed in the Roadhouse in P6:

"Chew me out
When I'm stupid"

It's a kind of gum if you can chew it. In the case of the song, the kind of gum would then have been someone acting stupid. The only character acknowledging he was stupid was Ray when he and Mr C were driving in the night in P8.

Ray: "It sure was stupid of me to get caught up like I did."

So, in this absurd word play, the kind of gum was Ray. Earlier, I proposed that also Ray Monroe was Major Garland Briggs himself, deep under cover and perhaps too deep to remember who he was any more, like the same song may have implied:

"Can't remember
I can't recall, no
I can't remember
Anything at all"

So, it seems that the gum keeps taking us to Major Garland Briggs who was next to the Log Lady when her gum antics got old.
Chad and Lucy drawing us back to that old second season diner counter scene appears to have been for a specific reason. In P9, just as the FBI team was about to see the Major's headless corpse, also Albert reminded us to keep that season in mind.

Albert: "What happens in season two?"

After swallowing her gum in E9, the Log Lady commented about "shiny objects" that the Major was wearing in his chest and then told him the Log's message: "deliver the message". Then in season 3, a lot of fuss was made about Dougie's wedding ring found in the Major's stomach, including the scene in the morgue with the FBI. Since the headless body apparently was that of the original Douglas Jones, an alternate Garland Briggs, that wedding ring was a shiny object the Major had been wearing.
This would also make further sense of the Log's message, "deliver the message". The Major swallowed his own wedding ring in order to send a message to those who would get his body, following the Log Lady's guidance when she swallowed her gum before mentioning shiny objects and telling him to "deliver the message". This perhaps was not what Lynch had in mind back in the day but creatively applied in a new context.
This then takes us to the meat in The Arm's riddle, that gum "coming back in style". This English phrase has several meanings of which two seem to apply, neither being the one we'd think about first.
Earlier, I proposed that also the mysterious Polish Accountant was the Major himself, indeed then coming back "in style" in P16 when he provoked a shootout on the street that left two dead.
Furthermore, I proposed that there were at least two different characters arriving to Las Vegas in Cooper's likeness, one being Cooper himself but the other being Major Garland Briggs who was there to take over his alternate family, the Joneses after his alternate self Dougie - lying headless in the Buckhorn morgue - had been killed. These two storylines - almost but not quite the same - were then edited together, the story constantly jumping from one to the other.
Then in P4, when Cooper was in Silver Mustang Casino, he met with some Bill Shaker who knew Dougie. Bill was astonished to see how the new version of him looked like.

Bill Shaker: "Man, Dougie, can I say, you look like a million bucks!"

If this Cooper was the Major himself, conveniently turned into a vegetable so that his real identity remained obscure, he had at least come back "in style".
To sum up, the idea about "gum" taken from Judy Garland's original family name Gumm and used as a reference to Major Garland Briggs appears to be as intended. The gum seems to have been used to stick together at least five of his incarnations in different storylines. These were one of the Coopers, Detective Macklay, Ray Monroe, Polish Accountant and Douglas Jones, each revealing a part of the fantasy epilogue that concluded his story, even if only a photograph was left of the original character.

(Previous parts of this series include: Jack Eichel Takes Over the Sabres, Jim Benninging the Canucks, Mike Milburying the Islanders, Don Cherry Drafts the Leafs, Tom Wilson-Proofing the Penguins, Dundon DIYs the Hurricanes, Re-Chiarelling the Oilers, Moneyballing the Sens, Covertly Tanking the Wild, and Frenchifying the Canadiens.)
​
https://preview.redd.it/4jom5v4fozv51.jpg?width=1136&format=pjpg&auto=webp&s=84718db72ccc97995974e501ccec3f65c931deb0

Part I

It’s June 18th, 2017. There are three days before the National Hockey League’s first expansion draft in seventeen years, and the boardroom of T-Mobile arena, the future home of the Vegas Golden Knights, is buzzing. Months of scouting, speculation on who might be available, and discussions about possible trades are finally nearing their fruition.
Bill Foley, the team owner, steps out to grab another cup of coffee when a thought suddenly strikes him. He works it around in his brain for a second, then runs back into the boardroom. A pro scout who focuses on goaltending is making his pitch to General Manager George McPhee.
“...Well, if we don’t take Grabovski, Jaroslav Halak is available as a potential backu-“
“Don’t you DARE speak that bastard’s name to me!” McPhee screams. He quickly snaps out of the PTSD flashback that the goalie’s name inspired and moves on. “We’ll take the centre from them and... what about that Rangers backup instead? That Raanta guy?”
On the whiteboard behind them is a set of handshake deals that they have made, pending registration with the National Hockey League's office.

Anaheim trades: Shea Theodore for Expansion Draft Considerations. (Clayton Stoner)
Columbus trades: 2017 1st, 2019 2nd, ^{jack johnson}, for Expansion Draft Considerations (William Karlsson)
Florida trades: Reilly Smith for Expansion Draft Considerations (Jonathan Marchessault) and a 5th round pick
Minnesota trades: Alex Tuch for Expansion Draft Considerations (Erik Haula) and a 3rd round pick
New York trades: 2017 1st round pick, 2019 2nd round pick for Expansion Draft Considerations (Mikhail Grabovski)
Tampa Bay trades: Nikita Gusev, 2017 2nd, and 2018 4th for Expansion Draft Considerations (Jason Garrison)
Winnipeg trades: 2017 1st round pick and 2019 3rd round pick for Expansion Draft Considerations (Chris Thorburn) and Columbus 1st

Foley interrupts the goaltending conversation - this can't wait. "George, can I talk to you quickly?"
They take a sidebar. "George, I just had a thought. These deals you made - you just traded 'expansion draft considerations,' right?"
"Yes, we'll select the player that they want us to."
"But what if you don't? What if you just take whoever you want? Would it be against the rules?"
"I... well...no. Technically we could do that. But it would be dishonest and would make everyone furious at us."
"So? I didn’t buy an NHL team to make friends. I bought an NHL team to win a Stanley Cup, and also to let people know that I went to West Point. Did you know I went to West Point?”
“Yes Bill”
“I trust you George. Now go out there and get me a championship.”

Part II

Tensions are high in the green room on June 21st. General managers are walking in and out to greet and chit-chat with George McPhee and Bill Foley, the newest members of their exclusive fraternity of NHL executives. They laugh and exchange stories: Joe Sakic tells them about the gas leak in the Pepsi Centre that they noticed as soon as the season was over; Peter Chiarelli asks them to give him a call if they draft a right handed defensive defenceman (because that Draisaitl kid isn't really working out); John Chayka asks them if they're hiring. McPhee is having a hard time keeping things light and friendly, knowing that he's about to betray all of these men. Just submitting an offer sheet is enough to get you kicked out of the GM Secret Santa, let alone dishonesty at this level.
Gary Bettman walks into the green room excitedly. “Bill, George, I am so excited for us to get going. Everyone in this building is so energized, I even just saw Evgeny Kuznetsov doing some smelling salts in the bathroom!"
~
The Las Vegas Hard Rock Hotel and Casino is packed with new Vegas Golden Knights fans. The award show itself is highlighted by the best NHL.com intern-written jokes that unpaid can buy. Host Joe Manganiello is dutifully following the Jack Johnson model on stage: he might be bombing out there but boy is he eating up minutes. After Brent Burns finishes his Norris trophy victory speech, and the PA quickly wipes the crumbs and beard hair off the microphone, the time has come for Vegas’ first picks.
"From the Anaheim Ducks, Vegas picks…”
McPhee looks out at the smiling faces in the crowd. He sees Bob Murray, sitting with his plus-one for the evening (Randy Carlyle). He sees Jim Rutherford trying to turn his blaring ringtone off with his screen brightness turned up all the way. He sees Lou Lamoriello, sitting with a slightly less murderous look in his eyes than usual. He knows that the friendships he has fostered with all of these extremely normal and competent people will never recover from what he is about to do. He takes a deep breath.
“Josh Manson!"
The Vegas fans go wild. The attached trade is announced too: they have picked up Shea Theodore in exchange for “draft considerations.” The general managers’ faces contort with fury as it dawns on them what has happened. Things only get worse as McPhee and Foley continue to announce their picks.
Instead of taking Erik Haula from the Wild, they take Matt Dumba. And they still get Alex Tuch.
Instead of taking Mikhail Grabovski from the Isles, they take Brock Nelson. And they still get a 1st and a 2nd.
Instead of taking Jason Garrison from the Lightning, they take Yanni Gourde. And they still get Nikita Gusev.
~
After the show, twenty-nine general managers storm the green room with murder in their eyes. Bettman tries to deflate the situation.
“Good evening gentlemen. I understand you’re upset, bu- Wait, where’s Jim Benning?”
“He got stuck in the revolving door somehow. But we have him on speakerphone.”
Benning's voice bellows out of Pierre Dorian's team-issued Motorola Razr.
“That was an embarrassment! A mockery! An insult to everything that hockey is supposed to be! Who even wrote those 'jokes' anyway?! And by the way, the expansion draft was bullshit too!”
Bob Murray’s face is an angrier shade of red than usual. “George you scumbag, we had a fucking deal! We only traded you Shea Theodore so that you would take Clayton Stoner!”
McPhee says “Well actually, Bob, the trade was made for “draft considerations.” And I promise you we really considered taking Stoner.”
The room erupts in anger again.
Garth Snow is irate as well: "You bastard, how could you take Nelson?! Resigning Tavares would've been a sure thing if you had taken Grabovski instead! I can't imagine how this franchise's cap situation could possibly be any worse!" Lou Lamoriello smirks.
Bettman sighs and tries to be diplomatic.
“Gentlemen, I’m sorry, but he’s right. It says in the transcripts of the official trade calls that the trades were made purely for ‘considerations’, not for the selection of specific players. There’s nothing we can do about that. That being said, George, per the NHL’s licensing agreement with EA Sports we will need to confiscate a few of your phones.”
The managers walk out of the room grumbling. On the way out, a confused Dale Tallon says “There's one thing I don't understand: If George went back on all those other deals, why didn’t he take Alex Petrovic from us instead of that Marchessault guy? And he still took that cap dump Reilly Smith from us too! What an idiot.”
~
The Knights’ players were already fired up by their respective teams’ willingness to let them go – now they’re extra motivated by everyone else in the league hating their guts.

Jonathan Marchessault – William Karlsson – Reilly Smith David Perron – Brock Nelson – Yanni Gourde Tomas Nosek – Vadim Shipachyov – James Neal Ryan Carpenter – Pierre-Edouard Bellemare – Alex Tuch William Carrier Brayden McNabb – Matt Dumba Nate Schmidt – Josh Manson Shea Theodore – Colin Miller Jack Johnson Marc-Andre Fleury Antti Raanta 

They claim the President's Trophy and the Stanley Cup in each of their first three seasons. The league's general managers conspire to exact revenge on these scoundrels, and all agree that Marc Bergevin should offersheet their best young players, a plan that immediately backfires when Bergevin inadvertently saves Vegas considerable negotiating time and helps them lock up their core at reasonable numbers. The Knights later find a loophole in the salary cap that allows them to add high-salary free agents seemingly at will. After they sweep through the bubble playoffs in 2020, it becomes clear that no other team can compete with them, and TV ratings hit a dismal low. Amid financial uncertainty caused by COVID-19, the National Hockey League officially folds in late 2020. Agent Allan Walsh, desperately trying to secure spots in the KHL for his stunned clients, soberly sums up the feelings of the hockey world:
​
https://preview.redd.it/q9p41mrmnzv51.png?width=560&format=png&auto=webp&s=5db5d08168a2c897b4f57e8473f73612f191398c
(Thank you for reading, it's been awhile!)